What is Widget Landing Page?

The term "Widget Landing Page" has its roots in digital marketing.

A widget is a small, standalone application that serves a unique purpose and can be embedded in various platforms, like a website or a smartphone's home screen. A landing page, on the other hand, is a dedicated web page specifically designed to drive particular actions by viewers. When combined, these two tools form a 'widget landing page'. This term, therefore, refers to a standalone web page specifically crafted to showcase and promote widgets.

This marketing tactic came to prominence as marketers realised that widgets were a potent tool to increase user engagement. Making a landing page exclusively for a widget could lead to conversion; in this context, conversion means transforming a visitor to your landing page into someone who starts interacting with your widget. By directing paid or organic traffic to the widget landing page, companies could explain their widget's usefulness better and enhance the widget’s reach to its target audience.

Examples of Widget Landing Page

  1. Weather App: A weather app company could build a landing page aimed at encouraging downloads of their weather widget. The page may showcase how real-time weather updates right on your home screen can help plan your day better.

  2. Online Retail Store: An online store might want to promote a widget that alerts users to flash sales or new arrivals. A dedicated landing page could display how the widget ensures one doesn't miss these exclusive opportunities.

  3. Fitness Application: A fitness application could create a landing page for a pedometer widget. The page might emphasize how an always-visible step count could motivate users to reach their daily step goals.

  4. News Website: A media company could push a news ticker widget via a customized landing page. The page could explain how users can stay updated with the latest news right from their desktop.

  5. Photography Blog: A photography blog promoting a photo-of-the-day widget could use a landing page to demonstrate how this widget can inspire users with beautiful imagery daily.

Marketing Tactics Similar to Widget Landing Page

  • Product Landing Page: Similar to a widget landing page, a product landing page is dedicated to showcasing a particular product, aimed at triggering a purchase.

  • Lead Generation Landing Page: These pages aim to collect visitor contact information, often in exchange for something valuable like an eBook or a webinar invite. Similar to the widget landing page, its success is also measured in its conversion abilities.

  • Microsite: A branded content site that lives outside of the company’s main site is called a microsite. Like a widget landing page, a microsite is a standalone site focused on a specific product or campaign.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.