What is Website Retargeting Audience?

Website Retargeting Audience is a digital marketing strategy that taps into the pool of people who've already visited your website but didn't take a specific desired action such as purchasing a product or signing up for a service.

The tactic first came into vogue in the late 2000s as online organizations started harnessing the power of visitor tracking and banner ads more effectively. With enormous amounts of visitor data at their fingertips, marketers worked towards re-engaging those who left without converting.

Retargeting, as it's commonly referred to, is not only about reminding lost visitors about your site but also nudging them towards taking that crucial step towards becoming active, loyal customers. As part of the "Traffic" category, the tactic seeks to regain these potential customers, ultimately increasing the quantity and quality of visitors to your digital platform. It capitalizes on the often-dispersed attention span of web surfers and gently guides them back to your website through targeted ads.

Examples of Website Retargeting Audience

1. A fashion e-commerce site could use retargeting to show ads for a trendy dress a visitor had browsed but didn't purchase. The advertisement could also offer a limited-time discount to entice them back.

2. A SaaS (Software as a Service) company might target users who've visited their site but not signed up for a free trial. They could retarget these potential clients with ads highlighting key benefits of the software.

3. A blog site could put this method into action to draw back readers who left midway from reading a post. Retargeting ads could tease the full content or hint towards other related articles on the website.

4. A fitness service provider who offers membership could leverage retargeting for users who visited the pricing page but did not make a purchase.

5. An online education portal could target visitors who browsed specific courses but didn't enroll, offering a retargeted ad which highlights course features or offers a course discount.

Marketing Tactics Similar to Website Retargeting Audience

1. Email Retargeting: A method of targeting users who have expressed interest in your product through email activity like opening emails or clicking through to your site.
2. Behavioral Targeting: This approach focuses on serving advertisements to users based on their past browsing behavior.
3. Lookalike Audiences: This involves targeting new potential customers on social platforms like Facebook or Instagram who share characteristics with your existing customers.
4. Dynamic Remarketing: Here, dynamically-created personalized ads are used based on the previous behavior of the user on the site to boost the chance of conversion.

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