What is Video CTA?

Video CTA, or a Video Call to Action, is a conversion-oriented digital marketing tool that emerged along with the progressive advancement of video content strategies.

Initially, online businesses were more focused on generating engaging text-based content to attract users. However, as video platforms like YouTube skyrocketed in popularity, marketers identified a potential opportunity for conversion.

A Video Call to Action is a provision for internet users to engage with a video by following a link to a prompt or a specific action like subscribing to email lists. It can be incredibly potent because it leverages the interest of the viewer, who has already decided to invest their time watching your video content. By subtly guiding viewers towards a specific action that benefits your business, such as an email subscription or a purchase, you effectively convert viewers into leads or customers.

Examples of Video CTA

1. Product Launch Videos: During the launch of a new product, companies can use an annotation in the video that links back to the product page for prospective customers to make a purchase.

2. Explainer Videos: An explainer video may end with a CTA that drives viewers to download an eBook or sign up for a webinar that delves deeper into a topic.

3. Tutorial Videos: A DIY or tutorial video can include a Video CTA that encourages viewers to buy required materials or tools from the company's online store.

4. Webinar Recap Videos: Companies may use a CTA in a summary video of a recent webinar, inviting viewers to sign up for their email list to get updates about the upcoming webinars.

5. Testimonial Videos: Companies may add a CTA to testimonial videos, encouraging viewers to check out the items that real customers are recommending.

Marketing Tactics Similar to Video CTA

• Email CTA: These prompts are inserted within emails or email newsletters encouraging readers to take some form of action, such as purchasing a product or subscribing to a blog.

• Social Media CTA: These are action prompts built into social media posts, urging followers to like, comment, share, or visit a website.

• Website CTA: These are buttons or linked text on a website that guide visitors towards conversion, such as signing up for a service or purchasing a product.

• Blog Post CTA: These are calls to action inserted within or at the end of blog posts, inviting readers to engage more deeply with the content or the website.

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