What is Useful Calculations?

Handy calculations or useful calculations as it is popularly known in the marketing world, is a highly effective method used to make product or service information easily relatable to customers.

Going back in history, the strategy emerged as a way to break down complex data or facts, aiding the customer's comprehension. Derived from cognitive science, this strategic tactic was designed considering most people's natural tendency to avoid performing mathematical operations.

The power of useful calculations lies in its ability to convert consumers, essentially making things simpler for the greater audience. It gives your audience the final figures instead of leaving them to calculate and understand the value themselves. This not only saves their time, but also the mental effort, making the conversion easier. When used aptly, it can significantly affect potential customers' perception, making it a powerful tool for conversion.

Examples of Useful Calculations

1. E-commerce Websites: Instead of just showing the percentage discount, e-commerce platforms display the final price after discount, saving customers the hassle of calculating.
2. Subscription Services: Telling potential subscribers exactly how much they save per month by subscribing annually can convert more customers.
3. Fitness Apps: Sharing ready-made calculations like estimated calories burnt during a workout routine helps users understand their fitness level easily.
4. Energy Providers: Rather than sharing raw data on energy consumption, they can provide the estimated annual saving from choosing a particular energy plan.
5. Financial Scheme Promotion: Banks and investment companies can showcase the estimated returns from an investment, rather than just talking about rates or percentages.

Marketing Tactics Similar to Useful Calculations

1. A/B Testing: This helps in comparing two versions of a webpage, app or other marketing assets to see which one performs better.

2. User Experience (UX): This involves designing products/services to provide meaningful and relevant experiences to users, aiming to make your product as use-friendly as possible.

3. Social Proof: This technique showcases reviews, testimonials or numbers of users to leverage crowd psychology, making your product more trustworthy and appealing.

4. Scarcity: This is a marketing tactic that creates a sense of urgency by hinting at limited quantities or time-bound deals.

5. Personalization: This involves tailoring your marketing messaging or product recommendations to individual users, making it seem more relevant and attractive to them.

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