What is Unused Feature Email?

In the digital age, an unvalued resource in marketing and customer retention is an "Unused Feature Email".

This approach involves reaching out to established users of your product or service who haven't exploited a particular feature yet. Going back to its origin, this strategy evolved with the rise of digital marketing tools and email marketing, offering a personalized touchpoint to increase engagement and usage.

The crux of an Unused Feature Email lies in efficiently showcasing a less-utilized feature of your product to let your users discover its benefits. It's built on the understanding that a good portion of customers might not even be aware of all the features, or how to use them. Thus, shining the light on these features can take them by surprise, addressing a problem they might have and increasing the chances of their continued use of your product.

Examples of Unused Feature Email

1. Fitness App: A fitness app could send an email to customers who haven't utilized the 'Diet Tracker' feature yet. The email could explain the benefits of tracking diet and how it complements their existing workout plan.

2. Banking Application: Banks could send emails to clients who haven't yet used the 'Expense Manager' feature of their mobile banking app. The email would highlight the convenience and the insights this feature can provide on their spending habits.

3. E-commerce Platform: An online shopping platform could send an email highlighting the 'Wishlist' feature that users haven't yet used. The email might mention how it will help shoppers save items for later and get notifications about price drops.

4. Streaming Service: A streaming service could inform users about a 'Download for Offline Viewing' feature for those who haven't used it, explaining its benefits and easy steps to use it.

5. Software Service: A software company could send out emails to clients who haven't utilized their 'Collaboration Tools', informing them about how this function can elevate productivity within their teams.

Marketing Tactics Similar to Unused Feature Email

• Cross-Selling: It involves promoting related or complementary products to the one a customer already uses, leveraging their existing interests.

• Upselling: Offering a superior, often more expensive, version of a product that the customer is using with the goal of increasing their spendings.

• Re-engagement Emails: Designed to win back customers who haven't interacted with the product/service in a while. It serves a similar purpose to unused feature emails, keeping users engaged and retained.

• User Onboarding Emails: These are emails sent to new users to guide them through the features and benefits of a product, ensuring that they get value from it quickly.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.