What is Twitter Lead Ad (No Card)?

Twitter Lead Ad (No Card) is a novel approach to online marketing that revolves around using Twitter's advertising platform without utilizing their Lead Generation Cards.

The history of this practice isn't clear-cut as it's more of a detour from the traditional method of Twitter ad campaigns. Instead of using the feature-rich yet distinctly ad-like lead generation cards, marketers began experimenting with simpler designs, using just a link or an eye-catching photo.

This approach became popular because it feels less like users are being given an advertisement and more like they're seeing a standard tweet. This reduces the chance of users ignoring or glossively scrolling past the ad, presenting an opportunity to create more traffic. Aimed squarely at generating more visits to your site or page (hence falling under the "Traffic" category), this tactic transforms regular Tweets into subtle yet effective promotional tools.

Examples of Twitter Lead Ad (No Card)

  1. A fitness brand could tweet a success story from one of their customers, featuring a compelling before-and-after image and a quick blurb about their journey. The tweet would then include a short link to the brand's sign-up page.

  2. A software company could promote an informational blog post about the benefits of their product. The tweet would include a visually appealing infographics and the article link, leading directly to the blog post on the company website.

  3. An online store could share a photo of their best-selling product, coupled with a testimonial from a satisfied customer. The tweet would then contain a shortened link to the product's page on the online store.

  4. A music streaming platform could promote a tweet about a popular playlist. The tweet might display eye-catching album art and a brief description of the playlist, coupled with a link to the playlist itself.

  5. A restaurant could share a mouth-watering image of their signature dish, whetting followers’ appetites. The tweet contains a link to their online reservation page, encouraging customers to book a table straight away.

Marketing Tactics Similar to Twitter Lead Ad (No Card)

  1. Facebook Organic Post Promotions: Much like Twitter Lead Ad (No Card), this strategy uses organic posts on Facebook to subtly promote products or services.

  2. Instagram Photo Ad: This involves utilizing a particularly engaging photo on Instagram as the centerpiece of an ad, with a link to the promoted page.

  3. LinkedIn Sponsored Content: It promotes content organically posted on a company's LinkedIn profile. Similar to a Twitter Lead Ad (No Card), it appears more natural and less like an ad.

  4. Pinterest Promoted Pins: Like the tactic in discussion, the Pin is promoted subtly, using an image and a link to the business page instead of packing it with promotional features.

  5. YouTube Video Discovery Ads: YouTube users are shown an ad disguised as suggested content, leading them to organically discover and interact with the advertiser's content.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.