What is Time Your Outreach Emails?

The marketing growth tactic of timing outreach emails has its roots in the advent of email marketing, and the continuous process of optimizing it for better return on investment (ROI).

With the advent of globalization and an expanding online market, businesses soon realized that they were not just dealing with a local audience, but a global one. This led to the notion that perhaps, not everyone on the email list was on the same schedule, or even in the same timezone.

Hence, the concept of Timing Your Outreach Emails came to being. This tactic is largely about scheduling emails so they reach potential customers at the most ideal time for them. Using tools like Boomerang, businesses can segment their email list and send out emails in a way that aligns with the recipient's timezone and daily routine. In the context of traffic, the practice helps by improving email open rates and click-through rates which in turn increases the traffic to your site.

Examples of Time Your Outreach Emails

1. A multinational apparel company segments their email lists according to timezone and sends promotional emails to ensure that recipients get them at the start of their day.

2. An online education platform sends out emails about new course offerings timed to hit the inbox during evening hours when potential students are likely to be free and browsing their inbox.

3. Bands or music artists can use this tactic to send emails to their fans about upcoming online concerts, making sure they arrive when fans are most likely to be checking their emails and able to make a ticket purchase.

4. A health and wellness brand times their emails containing fitness tips and articles to land in subscribers' inboxes early morning, aligning with when their customers are likely to be preparing for their daily workout.

5. A SaaS company times their newsletter to arrive mid-morning, avoiding the initial rush of work emails and allowing their information to stand out.

Marketing Tactics Similar to Time Your Outreach Emails

• Segmenting Email Lists: This involves dividing your email subscriber list into smaller segments (like demographics, psychographics, buyer habits) which allows you to send more targeted correspondence.
• Email Automation: This strategy involves making use of software tools to automate the sending of emails to subscribers based on triggers and predefined schedules.
• Behavioral Email Marketing: This practice deals with sending personalized, targeted emails to subscribers based on their past actions, behaviors, and interactions with your brand.
• A/B Testing for Emails: This is a method of comparing two versions of an email to determine which one performs better. With A/B testing, you can change elements like send time, subject line, and email content to find the most effective version.

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