What is Time On Site Retargeting?

Time On Site Retargeting is a strategy that has come into focus over the course of Facebook's progressive feature launch related to their ads platform.

As internet users, we've been experiencing retargeting, perhaps without knowing it, for some time now. With this specific tactic, you're focusing less on the quantity of traffic and more on the quality - specifically, concentrating on visitors who have shown a keen interest in your product or service, but didn't make a purchase.

The idea stemmed from Facebook's user data allowing for advertisers to filter their traffic based on time spent on their website. The intention is to engage and re-attract individuals who have shown a significant level of interest in your brand or offerings, but, for some reason, didn't convert into a sale. This type of retargeting is extremely effective because it speaks directly to the browser who might have simply forgotten about you. Facebook's offering of Time On Site Retargeting has hence provided marketers an effective method of bolstering their traffic, but with an emphasis on quality.

Examples of Time On Site Retargeting

1. An online store selling customized T-shirts could use Time On Site Retargeting to regrab the attention of customers who spent substantial time designing a T-shirt but didn't finalize their order.

2. A blog about DIY crafts could retarget people who spent a chunk of their time reading multiple blog posts but didn't sign up for the mailing list.

3. A digital marketing course creator could use this tactic to get back prospects who spent considerable time checking out the curriculum and other details but didn't sign up.

4. A travel agency website can retarget people who spent long hours browsing through various destinations and packages, but didn't book a trip.

5. A software company could reach out again to potential customers who spend time understanding the features and benefits of the software but didn't download a trial.

Marketing Tactics Similar to Time On Site Retargeting

• Behavioral Retargeting: This involves targeting consumers based on their previous internet actions, like visiting a website or app but not completing a desired action.

• Pixel-Based Retargeting: A method of re-displaying your brand or service to any anonymous website visitor by placing a cookie within their browser.

• List-Based Retargeting: It is where advertisers use a list of email addresses of their customers or potential leads to retarget them on Facebook or other platforms.

• Sequential Retargeting: This is where marketers target consumers with ads based on the sequence of pages they visited on your website.

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