What is Time-Delay List Builder?

Dating back to the time when online advertising first started picking up pace, marketers have continually sought new ways to engage and convert website visitors.

One such tactic that emerged and evolved over time is the Time-Delay List Builder. This marketing approach mainly focuses on the strategic timing of popups on a webpage, incentivizing visitors to engage more directly with the site's offer, leading to a conversion.

When speaking about the 'Time-Delay List Builder', we simply mean that instead of presenting website visitors with a popup as soon as they show signs of leaving your website (the 'exit intent' popup), you schedule your email subscription or special offer popups to appear after a calculated amount of seconds after the visitor lands on your page. This tactic is seen to reach more individuals compared to the exit intent popup and therefore provides larger opportunity to increase activations or conversions. This tactic falls under the 'conversion' category as it strategically attempts to transform regular website visitors into email subscribers, leads, or customers by optimizing the timing of popups.

Given the effectiveness of this tactic heavily depends on timing, experimenting with the delay period is a crucial part of it to ensure not only a boost in activations but also the quality of leads. It's all about finding the sweet spot where users are most likely to engage and convert.

Examples of Time-Delay List Builder

1. An e-commerce brand could implement a Time-Delay List Builder by introducing a popup offering a small discount or special deal if the visitor subscribes to their email updates after they've spent 20 seconds on a product page.

2. A tech company could use the Time-Delay List Builder to present a demo-free popup to visitors 30 seconds after landing on the product overview page, strategically capturing their interest at a point where they're likely exploring more details about the product.

3. A food blog might use the Time-Delay List Builder to show a popup inviting visitors to subscribe to their newsletter for exclusive recipes 45 seconds after they start reading a blog post.

4. A media company could utilize the Time-Delay List Builder to offer free trial memberships by showing a popup 60 seconds after a visitor starts reading an article.

5. An online course provider might implement a Time-Delay List Builder to advertise an early-bird discount on a course to visitors who spend a minute exploring course details.

Marketing Tactics Similar to Time-Delay List Builder

1. Behavior-triggered Emails: These are emails sent to prospects or customers based on their behavior on your website or app.
2. Exit-intent Popup: This is a type of website overlay that appears when the user shows signs of leaving the site.
3. SumoMe List Builder: An email capture tool that lets you create popups to collect email addresses.
4. Scroll-triggered Popup: A type of website overlay or popup that appears when the visitor scrolls to a certain point on a webpage.
5. Lead Capture: The act of grabbing visitors' details (like name and email address) to further communicate or connect with them.

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