What is Subscriber Retargeting?

"Subscriber retargeting" is a digital marketing strategy that has proliferated with the growth of social media platforms like Facebook and Twitter.

It is as straightforward as its name suggests - retargeting or reaching out again to the people who are already subscribed to your email list but haven't made a purchase from your business yet. Effectively, it is a method of utilizing the high intent and brand familiarity these subscribers have, to entice them into becoming customers.

In the realm of marketing, focusing on 'Traffic' means investing effort and resources to increase the volume of visitors to a website or physical location. Subscriber retargeting functions as an excellent tactic for this purpose because it leverages the accessibility and vast reach of social media platforms. By targeting these subscribers specifically, businesses can nurture recognition into purchases realizing an ultimate goal of driving more traffic.

Examples of Subscriber Retargeting

1. E-commerce Store: A clothing store could use this tactic to remind subscribers about items left unpurchased in their shopping cart - creating ads on Facebook and Twitter to relaunch those products.
2. Subscription Service: A streaming service could suggest new shows to email subscribers who haven't used their free first month trial yet.
3. Education Industry: An online course provider might retarget subscribers with ads highlighting successful alumni stories or teasers of course content, to encourage them to purchase the course.
4. Fitness Industry: A fitness app could retarget subscribers with testimonials from other users or promotions for personalized workout plans.
5. Publishing Industry: A digital magazine can exploit this tactic to lure subscribers into becoming paid members by running ads about exclusive member benefits or future exciting contents.

Marketing Tactics Similar to Subscriber Retargeting

• Remarketing: This is a subcategory of retargeting where marketing messages are displayed to people who have previously interacted with a brand's website or app.
• Lookalike Audience Strategy: A method that involves reaching out to users similar in behavior/value to your existing customers, kind of replicating your customer base.
• Drip Email Campaigns: A communication strategy that sends, or 'drips,' pre-written sets of messages to customers or prospects over time. This is similar to retargeting as it also aims to nurture the lead and convert them into customers.
• Behavioral Targeting: This tactic focuses on reaching out to users based on their past behavior, including search history, browsing behavior, and other past activities. Like retargeting, the goal here is to make a conversion.

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