What is Stickers & Wild Postings?

In dense cityscapes, a well-placed sticker or poster can attract a lot of attention.

This low-cost marketing method is commonly utilized by rapidly growing startups, particularly those targeting specific demographics or customer groups that usually gather in certain areas. For instance, plenty of developers' tools use this technique to gain visibility.

"Stickers and Wild Postings" emerged as a marketing tactic during the counterculture movement and youth scene of the 70‘s and 80s - particularly in the punk and skating communities. Since then, this marketing strategy has proven its effectiveness in highly urbanized settings, becoming a staple of organic, guerrilla marketing techniques. It's a way to achieve the goal of driving "Traffic", creating word-of-mouth referrals and organically spreading brand recognition through visually capturing, memorable stickers or posters.

When the goal is to drive more Traffic, Stickers and Wild Postings provide a remarkably good return on investment. The tactfully positioned stickers or posters grab attention from passersby and quickly spread informational or promotional messages. Hence, it could not only lead to direct website or foot traffic but also enhance brand reputation and word-of-mouth referrals.

Examples of Stickers & Wild Postings

1. A local coffee shop could make stickers with creative designs and their brand logo, which customers can then stick on their laptops or other personal valuables. Each time these objects are seen by others, the brand gets more exposure.

2. Tech startups can distribute stickers at industry conferences and meetups. The attendees will likely stick these on their laptops or office walls, indirectly promoting the brand among peers and colleagues.

3. A community event, like a local fair or music festival, could use posters to promote the event date, location, and featured activities.

4. Retail stores may create eye-catching window posters that feature sale items or new products to attract foot traffic.

5. An online fitness coaching brand can make posters showcasing clients' transformations and put them up at local gyms or health food stores.

Marketing Tactics Similar to Stickers & Wild Postings

• Flyering: Distributing small handbills or leaflets in public spaces, often used for local promotions or event marketing.
• Guerilla Marketing: A strategy that focuses on unconventional marketing tactics often in public places, aiming to catch people off guard to make a memorable impression about the brand.
• Urban Art Installations: Using public art or temporary installations to draw attention and associate the brand with creativity and innovation.
• Billboard Advertising: A more formalized and expensive form of outdoor advertising, often used to target a broad audience across multiple locations.
• Wheatpasting: A form of street art which involves adhering a paper artwork or poster to a wall using a paste of wheat and water. Used in marketing to create attention-grabbing visual displays.

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