What is Step-By-Step Retargeting?

Step-By-Step Retargeting is a meticulous approach in digital marketing, aimed at revisiting potential customers based on their interaction with a particular product or service.

The tactic finds its roots in the rise of social media and e-commerce platforms, where data tracking capabilities and customer profiling became increasingly advanced. Over the years, marketers recognized that targeting customers throughout their purchasing journey, regardless of whether they completed the transaction or not, had a high impact on conversion rates.

Step-By-Step Retargeting operates on a gradual persuasion approach. It's predicated on the idea that every potential customer moves along a road to purchase, and sometimes they need a little nudge to progress along that road. When customers interact with a product on a website, they could simply view an item or go further by adding it to a cart. By identifying where the customer is on this road, relevant ads can be retargeted to them, subtly reminding them to complete the purchase. This tactic is highly beneficial within "Traffic" as it cultivates re-engagement and reignites interest from customers who may have shown some product interaction but are yet to pull the trigger on a purchase.

Examples of Step-By-Step Retargeting

1. An online shoe store could retarget a customer who viewed a pair of winter boots with an ad featuring the same boots, possibly playing up their comfort and style.

2. A customer who added a perfume to a cart in an online cosmetic store but did not purchase could be retargeted with an ad reminding them about their unfinished transaction and proffering a 10% discount to persuade the purchase.

3. In a real estate portal, a customer who viewed a particular apartment listing could be retargeted with an ad for the same property emphasizing its key features or even showcasing similar properties in the same location.

4. Online tech stores can retarget customers who purchased a laptop with post-purchase follow-ups like an ad for a suitable laptop bag or wireless mouse.

5. A deal website might retarget someone who was exploring a city trip deal but didn't make a reservation, with the banner of same city trip deal at a reduced rate.

Marketing Tactics Similar to Step-By-Step Retargeting

Behavioral Retargeting: This involves targeting online advertisements to consumers based on their previous online actions.

Email Retargeting: Through this tactic, marketers serve personalized ads or email messages to users based on their past email behavior.

Search Retargeting: Here, marketers target ads at individuals based on their search engine history.

Social Retargeting: This retargeting ad strategy aims to serve relevant ads to users based on their activities on social media platforms.

Cross-Device Retargeting: This marketing tactic involves tracking and serving consistent ads to people across multiple devices.

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