What is Step-By-Step Reactivation Email?

The concept of Step-By-Step Reactivation Email originated from the need for online businesses to engage dormant users, summon their attention and encourage their re-engagement with the app or service on offer.

This approach taps into existing content resources like blog posts, FAQs, and product documentation to depict a simple usage workflow. The aim of the Step-By-Step Reactivation Email is to simplify the onboarding process for users who signed up but never really explored your content or app.

This tactic is a key component of retention marketing strategies. In the digital age, businesses often face the challenge of 'sleeping' users who once showed interest in their services but eventually became inactive. A Step-By-Step Reactivation Email helps bring these users back to the fold by demonstrating how easy it is to get started or get back onboard. It presents a personalised approach that makes the users feel the brand is invested in their experience, hence bettering user retention.

Examples of Step-By-Step Reactivation Email

  1. An online retail store sends an engaging email to lapsed customers, showcasing how to navigate their upgraded website and perform new actions with a step-by-step guide.

  2. A fitness app sends inactive users an email detailing how to start a beginner's workout challenge, complete with links to instructional videos and blog posts.

  3. A content platform sends an email to dormant users outlining how to access and use new features, laced with links to FAQs and product documentation.

  4. An online course provider forwards a reactivation email to students who dropped off mid-course, illustrating the simple steps to pick up from where they left.

  5. A software-as-a-service company sends out emails to inactive trial users, guiding them through steps to leverage maximum features during their trial period.

Marketing Tactics Similar to Step-By-Step Reactivation Email

  • Lifecycle Emails: These are automated emails sent to users at different stages of their lifecycle with a brand, importantly encompassing reactivation emails.
  • User Onboarding: This is a process of helping new users understand and start using a product effectively, which may involve sending instructive emails.
  • Customer Retention: This is a set of activities a company uses to increase the number of repeat customers, thereby increasing customer lifetime value.
  • Drip Campaigns: These are sequences of automated emails sent out based on specific timelines or user behaviors, aiding in both user acquisition and re-engagement.
  • Personalization in Marketing: This involves sending tailored content to individuals based on their relationships with a brand, similar to reactivation email approaches.

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