What is Start Here Email?

The "Start Here Email" is a marketing growth strategy that has been in use since the advent of email marketing itself.

This tactic was conceived with the understanding that giving new subscribers an overview of your most valuable content initially helps them grasp what your business or brand offers. The Start Here Email aims to introduce new joiners to the type of content they might expect and how it will add value to their lives or businesses.

This growth tactic belongs to the category of ‘Retention’. As the core principle of the Start Here Email revolves around making the reader understand the organization's value offering, it aids retention. It helps users feel engaged and informed from the get-go by showcasing the brand’s best content, thereby increasing the likelihood of them sticking around. Using Start Here Emails can boost content engagement and foster long-term customer loyalty by delivering substantial value upfront.

Examples of Start Here Email

1. A fitness app could send a Start Here Email to new subscribers, directing them to the most popular workout routines, must-try features, and successful member testimonials.
2. An online education platform can use this email to guide new users to their top-rated courses or provide a selection of their best free resources.
3. A blog on home decor might utilize a Start Here Email to showcase their most loved DIY ideas and transformation stories.
4. A software company might utilize this strategy to introduce new subscribers to their most used features, share key video guides, and present client success stories.
5. For e-commerce stores, a Start Here Email might feature popular products, customer reviews, and intro discounts or benefits.

Marketing Tactics Similar to Start Here Email

• Welcome Email Series: This is a sequence of emails sent to new subscribers to warm them up to your brand. They are meant to deliver high value and build a relationship.
• Email Drip Campaigns: Drip campaigns are automated emails sent at specific times or in response to subscriber behavior. Designed to save time while still personalizing the user experience.
• Content Curation Strategy: A marketing approach where high-value content from various sources is compiled and shared with your audience, usually through channels such as blogs or newsletters.
• Advanced Segmentation: This entails categorizing your audience based on certain criteria (like behavior or preferences) to tailor your messaging for increased relevance and engagement.

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