What is Social Share Exchange?

Social Share Exchange is a marketing growth tactic that has gained popularity with the rise of digital marketing and social media.

It's essentially an agreement between two parties with similar audiences to promote each other's products or services. Key to making this tactic effective is the sizes of each party's audience and the overlap between them - they don't have to be identical, but there should be some shared or complementary interests.

Originating in the early days of social media, social share exchange was a valuable method for businesses and influencers to expand their audience reach without additional advertising costs. As social media platforms grew, so did the scope for these mutually beneficial agreements.

The reason Social Share Exchange is a great tactic for traffic is that it enables a brand to reach new, like-minded audiences without a significant marketing cost. It's about leveraging existing networks to gain exposure and traffic that might otherwise be unattainable or expensive to acquire.

Examples of Social Share Exchange

1. A fitness influencer and a healthy eating coach could enter a social share exchange. The fitness expert promotes the healthy eating coach's meal planning guide while the healthy eating coach shares workout routines from the fitness influencer.

2. A high-end watch retailer and a luxury hotel chain decide to run a social share exchange. The watch retailer advertises the hotel chain's luxury suite deals, while the hotel chain highlights the watch retailer's latest collection.

3. A fashion blogger and a beauty vlogger with similar follower numbers could agree to a share exchange. The fashion blogger could mention the beauty vlogger's makeup tutorials in their posts, and the beauty vlogger could recommend the fashion blogger's style tips in return.

4. A subscription book box and an independent bookstore with similar audience sizes could exchange social shares. The book box could promote the indie store's local author events, and the store could recommend the subscription box's latest releases.

5. Two complementary software companies - one that caters to graphic designers, another to web developers - could setup Social Share Exchange. The design software company could recommend the developer tool and vice-versa.

Marketing Tactics Similar to Social Share Exchange

• Collaborative Giveaways: A strategy where two or more brands team up to create a giveaway, promoting it to each of their audiences.

• Brand Partnerships: When two brands come together to create a product or service that benefits both of their audiences.

• Affiliate Marketing: A practice where a brand pays commissions to external individuals or companies ('affiliates') for generating sales or leads.

• Cross-Promotion: A marketing strategy where customers of one product or service are targeted with a promotion of a related product.

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