What is Social Name Keyword?

The term Social Name Keyword is a marketing growth strategy that originated with the boom of social media and search engine optimization (SEO).

As brands sought ways to enhance their online visibility, combining their brand name with a keyword about their product or service in their social media profile became a powerful tool. The idea behind it is straightforward: the brand reinforces its association with a specific product or service while potentially boosting its SEO rankings at the same time.

The intention of a Social Name Keyword is to direct more digital traffic to a company’s social profile and website. When keywords that describe a brand’s offerings are integrated into the name of a social profile, it aligns the brand more precisely with that product or service. This can improve a brand's visibility when someone searches for that keyword on social media. Additionally, a Google search for the brand will display results associating the brand with the product or service, thanks to the added keyword, solidifying this linkage further.

Examples of Social Name Keyword

1. A catering company called "EZDine" adding "Catering" to their profile name on Facebook, becoming "EZDine | Catering". This affirms the catering services they provide and boosts their visibility when someone searches for catering services on Facebook.

2. A clothing retailer named "Fashionista" using "Fashionista | Women's Clothing" on Instagram. The keyword "Women's Clothing" increases the probability of their profile appearing when someone searches for women’s clothing on Instagram.

3. “Green Thumb | Plant Nursery” on Pinterest, by a plant nursery called Green Thumb, helping increase their visibility for people searching for plant nurseries on Pinterest.

4. "Travelogue | Travel Agency" on Twitter. Here, "Travel Agency" is the keyword that links the brand name with its service, making it easier to find on Twitter and in Google search results.

5. A bakery named "Sweet Treats" using "Sweet Treats | Custom Cakes" on LinkedIn. The keyword "Custom Cakes" helps show up in searches for custom cake makers.

Marketing Tactics Similar to Social Name Keyword

* **SEO-optimized Handles**: Similar to Social Name Keyword, this tactic involves using keywords in social media handles to increase visibility on search engines. * **Branded Hashtags**: Rather than applying keywords to their profile name, brands create unique hashtags including the brand name and specific product or service. * **Keyword Optimization in Posts**: This method involves using relevant keywords in social media posts to drive organic traffic. * **Bio Optimization**: Similar to Social Name Keyword, but the optimization occurs in a profile bio rather than the name. Brands embed relevant keywords in their bio to increase visibility.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.