What is Sniply Tags?

Sniply tags are part of a shrewd online marketing strategy first introduced by Sniply, a Canadian startup, with a key focus on driving traffic.

The main idea is to create curated content that's relevant to your industry, trend-setting, and likely to be widely shared. When sharing these pieces, however, a Sniply link with a call to action (CTA) button is incorporated, directing people to your own site to learn more.

The Sniply software turns shared links into an opportunity to promote your own brand or product. Every piece of content disseminated via a Sniply link comes with a small customizable CTA pop-up. Essentially, Sniply Tags help brands capitalize on their content’s reach, subtly diverting interested readers to their own site while offering useful and engaging content. Since it's tagged under 'Traffic', this tactic leverages organically viral content to direct attention and potential consumers to your platform, enhancing visibility and reach.

Examples of Sniply Tags

  1. Blog Sharing: A fitness brand sharing a blog post on "10 Best Home Workout Exercises" from a reputed fitness site could include a Sniply link redirecting to their products.
  2. Article Syndication: A local restaurant sharing a review article from a popular food blog, incorporating a Sniply link to the restaurant's reservation page.
  3. Social Media Promotion: An ecommerce clothing store sharing a fashion influencer's Instagram post with a Sniply tag that directs to their new collection page.
  4. News Sharing: A tech company sharing an industry news article with a Sniply link redirecting to their services page.
  5. Webinar Sharing: An education-tech platform sharing a webinar on 'Future of EdTech' from an industry expert, but with a Sniply link to their course catalog.

Marketing Tactics Similar to Sniply Tags

  • Rebrandly: Similar to Sniply, Rebrandly allows you to customize URL's and include branded call-to-action. It's a way to maintain brand consistency while sharing relevant content.

  • Backlinking: This is about placing your website's link on other high-traffic websites, aiming to draw more visitors to your own site. It's similar to Sniply tags which also aims to drive traffic back to your site.

  • Content Curation: Like Sniply, this involves selecting and sharing content from other sources, with the key aim of building relationships and boosting brand visibility.

  • AddThis: It’s another tool that lets you add share buttons and CTA's to your content, improving its chances of being widely shared and driving more traffic to your site.

Each of these tactics like Sniply revolves around maximizing the impact of shared content by embedding calls-to-action with the goal of channeling traffic and attention back to the brand’s main platform.

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