What is Smart Bar?

SumoMe's Smart Bar is a tool that was developed to become an integral part of conversion-oriented marketing strategies.

It's a clever plug-in that takes up residence at the top of a webpage, providing a less intrusive way to engage with visitors. It was designed as an antidote to over-aggressive methods like exit intent pop-ups or scroll boxes, which often serve to irritate potential customers rather than endear them.

The Smart Bar shines in its flexibility, allowing website owners to customize its purpose. The fundamental idea is to connect users with the most relevant information, whether it be linking them back to the site's main page or inviting them to join a newsletter for further updates. It's especially valuable for conversions – turning website visitors into active customers or participants – as it provides a subtle yet powerful way to guide users towards their desired actions.

Examples of Smart Bar

1. E-commerce Sites: An online clothing store can use a Smart Bar to promote a flash sale, leading visitors straight to the discounted items and increasing the chance of a sale.

2. Bloggers: Bloggers can utilize a Smart Bar to encourage readers to subscribe to their newsletter, thus building a strong reader base and promoting return visits.

3. Non-Profit Organizations: Non-profits can use a Smart Bar to urge visitors to donate or join volunteer programs easily from wherever they are on the site.

4. News Websites: News sites can use it to highlight breaking news or premium content, encouraging readers to explore further.

5. SaaS Companies: Software companies can display a Smart Bar to promote a free trial of their software or to guide users to their support page for improving customer experience.

Marketing Tactics Similar to Smart Bar

1. Exit Pop-Up: This tactic involves displaying a pop-up message as users attempt to leave a site. The idea is to make a last-ditch effort to engage the user or provide them with a value proposition before they depart.

2. Scroll Box: A scroll box typically appears once a user has scrolled a certain percentage down a page. The intent is to catch the user’s attention and encourage a desired action after they've exhibited a level of interest in the site's content.

3. Welcome Mat: This is a full-screen call-to-action that appears when a user first lands on a site—or a specific page on the site. Its main purpose is to quickly present a value proposition and invite users to take action.

4. Sticky Widget: A sticky widget is a site element that remains visible and in the same position as users scroll down the page. This persistent visibility improves the chances that the user will interact with it.

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