What is Share Re-Shared Notification?

Share Re-Shared Notification, a pragmatic marketing tac-tic, originated from the exponential growth of social media platforms.

During the past decade as social sharing has become ubiquitous, marketers discovered the power of user-to-user content propagation. With the advent of advanced CRM tools like Intercom, marketers initiated the practice of notifying users when their shared content was re-shared, capitalizing on the human pleasure derived from their content's popularity and thus further stimulating user engagement.

This tactic primarily lies in the "Retention" category as it serves to keep clients hooked on the platform by providing acknowledgment of their content's value. Retention is key to business growth as it minimizes customer churn rate, effectively stabilizing the customer base and fostering their engagement. When a user gets notified that their shared content has been reshared, they are inclined to continue creating and sharing high-value content, creating more opportunities for user retention. However, there's a caveat— such notifications should not be overly frequent to prevent causing irritation and fatigue.

Examples of Share Re-Shared Notification

  1. Social Media Platform: A user shares an exciting news article on Twitter. When their followers re-share it, Twitter notifies the original sharer about this, encouraging them to continue actively sharing.

  2. Bloggers & News Websites: A blogger's post is shared by a reader on their personal blog. The host site notifies the original blogger that their post has been re-shared, maintaining their interest in keeping up with fresh content.

  3. Health & Fitness Apps: A user shares their workout routine on a fitness app. When others use and share the same routine, the fitness app notifies the original user, fostering loyalty towards the app due to the recognition.

  4. Online Learning Platforms: A student shares a useful resource in a study group on an e-learning platform. If others in the group find it useful and re-share it, the platform notifies the original sharer, prompting continued engagement.

  5. Online Marketplaces: A user shares an ad for a product on an e-commerce site. If others re-share the ad, the site notifies the original user, encouraging them to keep sharing other product ads.

Marketing Tactics Similar to Share Re-Shared Notification

  • Like Notifications: Notifying users when their content gets a like. It's a simple, small acknowledgment often used by social media platforms to engage users.

  • Comment Notifications: Telling users when someone has commented on their content. These notifications encourage users to respond, fostering conversation and engagement.

  • Follow Notifications: Informs users when they gain a new follower. This spurs users to put out more content to keep their growing audience engaged.

  • Mention Notifications: Letting users know when they've been mentioned in another user's content. This can lead to increased participation in a conversation or community, furthering user engagement.

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