What is Share Content With CTAs?

The marketing growth tactic of sharing content with Call-to-Actions (CTAs) is all about utilizing existing content to drive traffic back to your site.

This tactic leverages tools like Sniply to highlight other people's content while simultaneously inviting readers to visit your website. Sniply uses an iFrame technology to simplify this process. Through this method, the chosen content is displayed with a perceptible popup CTA that can be placed at the corner or the top of the website.

The development of "Share Content With CTAs" emerged with the rise of content curation. As more businesses and marketers began to discover the benefits of curating and amplifying existing relevant content, tools like Sniply were created to maximize the technique, and provide more value to the user. This is particularly efficient for traffic generation. By sharing engaging content along with a CTA, your audience not only appreciates the shared content but also gets a direct invitation to explore your website.

Examples of Share Content With CTAs

  1. A nutrition blog could share a popular recipe from another site but via Sniply. This would allow them to place a CTA on that page, directing viewers to a collection of their own healthy recipes.
  2. A company selling camping gear could share a travel blogger's camping trip post, again using Sniply to insert a popup CTA directing readers to their website's camping gear section.
  3. An interior decor website might share an article from a renowned interior designer and use a CTA to guide readers to their own portfolio.
  4. A tech review site could share other expert reviews while placing a CTA encouraging the reader to browse their own tech guides and recommendations.
  5. A personal development coach could share a motivational article from a famous influencer and add a CTA directing readers to sign up for their personal coaching sessions.

Marketing Tactics Similar to Share Content With CTAs

  • Content Curation: This is the practice of finding, organizing, and sharing top-notch content from various sources on specific topics.
  • Lead Generation: This is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
  • Retargeting: This involves targeting individuals who have previously interacted with a website or advertisement but did not complete a conversion or make a purchase. It aims to bring them back to the site to complete the conversion.
  • Influencer Marketing: This is associated with partnering with influential figures in a particular industry to promote a product or service.
  • Content Syndication: This involves getting your blog posts, articles, or any other content republished on third-party websites to increase exposure and traffic.

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