What is Search Query Report?

A Search Query Report is a tool that originated from platforms like Google AdWords and Bing Ads.

Its primary purpose is to provide insightful data on how paid online ads perform when triggered by specific search terms. Its history is closely linked to the evolution of digital marketing, becoming more critical as businesses started to focus on optimizing ad spends and targeting the right audience.

This tactic, under the category of Traffic, involves removing terms that aren't relevant to your business from your ad triggering keywords, also known as 'negative matches.' The brilliance of a Search Query Report lies in its ability to help you identify and mark these negative matches. This way, your ads reach the audience who are genuinely interested, improving click rates, and preventing wasted expenditure on uninterested viewers.

Examples of Search Query Report

  1. A clothing store trying to promote their winter collection could use a Search Query Report to identify irrelevant search terms like 'summer clothing' or 'swimwear' and mark them as negative matches. This way, their winter clothing ads don't appear to users looking for summer attire.

  2. A local bakery could use the Search Query Report to mark terms like 'gluten-free' or 'vegan' as negative if they don't offer such products. This way, they avoid wasting money on clicks from individuals who won't find what they're searching for in their bakery.

  3. An e-commerce website selling electronics could use the Search Query Report to exclude search terms like 'cheap' or 'second-hand' if they solely provide high-end, brand-new devices.

  4. A car dealership specializing in luxury vehicles could use the report to exclude terms like 'budget cars' or 'used cars', ensuring their ads are seen by potential customers who are interested in luxury or new vehicles.

  5. A book store focusing on physical books can use a Search Query Report to exclude terms like ‘ebooks’ or ‘audiobooks’ ensuring that their ads are not shown to users who prefer digital reading options.

Marketing Tactics Similar to Search Query Report

  1. Keyword Optimization: This is the process of researching, analyzing, and selecting the best keywords to drive traffic from search engines to your website.

  2. Pay Per Click (PPC) Campaigns: A PPC campaign’s success can be significantly improved using search query reports to refine keyword targeting.

  3. Search Engine Optimization (SEO): SEO is a broader strategy that involves optimizing a website's content and structure to rank higher in search engine results.

  4. Negative Keyword Implementation: This involves identifying and excluding keywords that aren’t relevant to the business's products or services to avoid unnecessary ad spends. It's a more focused aspect of what a Search Query Report can help address.

  5. Conversion Rate Optimization (CRO): Similar to the Search Query Report, CRO involves analyzing visitor behavior to boost the percentage of visitors who complete desired actions on a website.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.