What is Right Side CTA Landing Page?

A Right Side CTA Landing Page is a marketing tactic designed with user interaction in mind.

Traditionally, calls to action (CTA), including sign up forms or buttons, were placed in the center of the landing page, but this approach has evolved over time. Studies in user behavior have indicated that placing the CTA or form on the right side of the page helps to retain the attention of visitors.

The main goal of this technique is to create an easy path to conversion — the process of turning a website visitor into a customer or subscriber. It's all about making the journey from reading the marketing copy to signing up for a product, service, or free trial as frictionless as possible. This method keeps the CTA or form on the screen as the user scrolls, ensuring it's always visible and accessible.

Examples of Right Side CTA Landing Page

1. Software Trial: A software business offers users a free trial of their product. On their landing page, the CTA button for starting the trial is placed on the right side, making it easy for potential customers to see and click.

2. E-commerce Websites: An online clothing store keeps the "Add to Cart" button to the right of the product images and description, ensuring customers can easily procced with their purchase without searching for the option.

3. Newsletter Subscriptions: A blog site has a sign-up form for their newsletter placed on the right side of each article page, encouraging visitors to subscribe without disrupting their reading experience.

4. Event Registration: For an upcoming webinar, the page keeps the registration form on the right side, ensuring it's on screen and easily accessible as users scroll through the page learning more about the event.

5. Service Inquiry: A digital marketing agency places its contact form on the right side of their page, ensuring it remains visible to website visitors while they explore the site's content.

Marketing Tactics Similar to Right Side CTA Landing Page

1. Above The Fold CTAs: These are designed to appear without the visitor having to scroll down. It's a tactic used to immediately present the visitor with the most important action to take.

2. Exit Intent Pop-ups: These are pop-up forms that appear when a user is about to leave a webpage, designed to capture their attention and offer a last attempt to engage them.

3. Slider Form: A form that slides in from the side of the page, typically when a user has scrolled a certain percentage down the page, to catch their attention and encourage a specific action.

4. Sticky CTA: A CTA that remains fixed to a spot on the webpage as the user scrolls, ensuring it's always visible and easily accessible - much like the Right Side CTA, but can be placed anywhere on the page.

Overall, the positioning of a CTA is crucial for increasing conversion. The goal is always to ensure an easy, seamless experience for the visitor to become a client, customer, or subscriber.

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