What is Reposted Content?

Reposted content is a tried and true traction channel in the world of digital marketing.

Born from the need to maximize reach and engagement whilst maintaining content production efficiencies, it is a practice that involves rehashing and repurposing existing social content to look and feel like a unique post each time. This strategy has consistently proven beneficial particularly in the conversion stage where the goal is to get the audience to take a desired action, such as buying a product or subscribing to a newsletter.

Over time, marketers have realized that compelling content warrants repeating but the way you present it matters greatly. Attention spans and memory retention vary among internet users, and so a powerful piece of content presented at multiple instances or under different angles increases the likelihood that it reaches and resonates with a wider audience. Additionally, creating new content all the time can be resource-intensive. Hence, reposted content has been embraced as a win-win strategy — it helps keep audiences engaged without unnecessarily stretching marketing resources.

Examples of Reposted Content

1. Promoting a highly read blog: Use the phrasing "Catch up on our popular piece about…" and resharing the link to the post.

2. Quoting a line: Grab an intriguing or unexpected quote from your content and use this as the hook for your repost.

3. Flashback posts: Repost an old but relevant post starting with “Throwback to our previous piece on…”

4. Sharing results: If your content was about how a certain strategy helped your business grow or gain customers, distil this information into an enticing repost such as "Our piece on X strategy saw us increase customer numbers by X!"

5. Fact sharing: If your original content contained impressive or surprising statistics or facts, use these in your reposts like so, "Did you know an impressive X% of U.S teams do not have…? Check out more in our study here."

Marketing Tactics Similar to Reposted Content

1. Recycled Content: This tactic involves reusing the same content across different platforms or mediums, change might be required based on platform guidelines.

2. Content Curation: This refers to collecting and sharing valuable content created by others, usually complementing your own content and created material.

3. Evergreen Content: This refers to content that remains relevant and fresh for the readers over a long period of time. It's often reshared to engage new followers or those who might have missed it the first time.

4. User-Generated Content: This involves using content created and shared by your users, customers, or fans. Though not a direct repost of your own content, it serves a similar purpose in providing fresh and engaging material without needing new resources.

5. Content Syndication: This process involves allowing other websites or platforms to repost your content, with your permission, thus expanding its reach.

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