What is Repeat Primary CTA?

"Repeat Primary CTA" is a common growth strategy in the field of digital marketing.

The technique revolves around positioning your key call-to-action (CTA), like 'Buy Now' or 'Sign-Up', multiple times within your landing page - typically at the middle and at the end. Call-to-action buttons are crucial as they guide the visitor towards what action they need to take next.

The history of Repeat Primary CTA can be traced back to the nascent stages of digital marketing, when marketers commenced exploring ways to improve conversions and engage potential clients more effectively. They observed that featured CTAs multiple times on a page boosted chances of user engagement and consequently, conversions. When the aim is Conversion, this tactic works well because it essentially puts an opportunity to take action right in front of the viewer, hence encouraging quicker decisions.

Examples of Repeat Primary CTA

1. An online fitness trainer could feature their 'Sign-Up for a Free Trial' call-to-action button first after a persuasive intro about their services, again midway through client testimonials, and finally at the end of the page post pricing details.
2. E-commerce websites often display 'Add to Cart' or 'Purchase Now' buttons multiple times around a product description, ensuring the potential buyer doesn't have to hunt for it.
3. A digital marketing agency could repeat the CTA 'Request a Quote' throughout their landing page, ensuring the visitor doesn't navigate away without considering an inquiry.
4. SaaS companies often place their 'Start a Free Trial' CTA button throughout the landing page - post feature descriptions and before pricing plans.
5. A blog page might use 'Subscribe Now' CTA multiple times, interspersed within the content and at the end, increasing chance of getting more email list sign-ups.

Marketing Tactics Similar to Repeat Primary CTA

• Above the Fold Content: This term references the practice of putting crucial information like CTA above the "fold" or scroll of a webpage, where it's immediately visible.
• Exit Intent Pop-ups: These are alerts that activate when a user attempts to leave a page, offering them an enticing offer or reason to stay, often with a CTA.
• Anchor Links: These links allow users to jump to different sections of a page. They can be used to direct attention to the CTA.
• Directional Cues: Visual guides that lead users towards key elements of a page, like the CTA, utilizing arrows or other cues.
• Well-Timed Pop-ups: Pop-ups appearing at specific times can be used to bring attention to a CTA. Timing is crucial to avoid alienating the user.

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