What is Remove Low Performing Product Pages?

The marketing strategy of eliminating low performing product pages has evolved as an effective digital marketing approach, particularly relevant to the e-commerce sector.

This strategy has its roots grounded in the ever-changing field of Search Engine Optimization (SEO), where the perceived value and relevance of web pages are influenced by factors like traffic and content quality.

Remove low performing product pages simply refers to the practice of identifying and eliminating web pages featuring products with poor traffic figures and low sales. The tactic is designed to boost your website's SEO by freeing up your 'crawl budget' - the number of pages a search engine can and will explore on your site. In digital marketing, especially regarding eCommerce, it's essential to optimize this crawl budget for the high-value pages. This is particularly important when the objective is to increase traffic.

Examples of Remove Low Performing Product Pages

  1. An online clothing store takes off its web pages featuring winter wear during summer months as it garners little traffic and purchases.
  2. A digital bookstore eliminates pages of books that haven't been purchased in over a year, directing the crawl budget to newer or more popular titles.
  3. A tech gadget website removes pages dedicated to outdated models of smartphones, focusing SEO on the latest releases and high performing product pages.
  4. A furniture e-commerce platform identifies and removes product pages for decor items that have less demand or are out of stock for a long period.
  5. A beauty and skincare online platform deletes the product pages of discontinued items to maintain relevancy and boost SEO.

Marketing Tactics Similar to Remove Low Performing Product Pages

  • Product Page Optimization: This refers to the ongoing alteration of product page content and layout to improve visibility and conversion rate. It's similar as it's also about improving product page performance.
  • SEO Auditing: It involves a detailed analysis of a website's SEO strengths and weaknesses. Like removing low performing pages, this helps enhance the site's search engine visibility.
  • Content Pruning: This tactic is about removing or improving obsolete or low-quality content. The aim is similar - to increase the website's strength in the face of search engine algorithms.
  • Inventory Management: In a way, removing low performing product pages is a form of digital inventory management where decision factors rely on the products' digital presence rather than physical inventories.
  • Website Restructuring: This process involves altering the organization and layout of a website to improve user experience and SEO, which often includes removing unnecessary or underperforming pages.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.