What is Remove Cart Step?

The e-commerce world has been haunted by a problem known as "cart abandonment," where potential buyers drop off during the checkout without completing their purchases.

Typically average cart abandonment rates hover around 60% to 80%. To address this issue, marketers have developed a tactic known as "Remove Cart Step." Introduced with the rise of eCommerce, this strategy mainly involves simplifying or scrapping certain steps during the checkout process.

Removing the cart step is fundamentally about making the journey from being a potential customer to a paying customer as smooth as possible. It typically involves reducing the number of actions a customer has to take before making a purchase. This tactic is all about conversion – it's about keeping customers moving smoothly through the purchase process until the point of sale.

Examples of Remove Cart Step

• Fashion Retailer: A fashion retailer could merge the account creation and address information step. Instead of having two separate steps, customers can fill in their details and create an account on the same page.
• Online Grocery Store: An online grocery store could allow shoppers to select products and move to the payment section in one click, skipping the 'review order' step.
• Digital Bookstore: A digital bookstore can offer a "1-Click Purchase" option. This allows customers to purchase and download a book with a single click, removing all other cart steps.
• Online Gaming Platform: An online gaming platform could eliminate the “add to cart” step by allowing users to purchase directly from the game details page.
• E-Commerce Giant: Larger e-commerce platforms can take a more personalized approach by providing returning customers with a streamlined checkout process that remembers previously entered information.

Marketing Tactics Similar to Remove Cart Step

• Guest Checkout: This allows users to make a purchase without creating an account, simplifying the checkout process.
• Restyle the Add-to-Cart Button : It involves changing the design or position of the add-to-cart button to make it more noticeable and user-friendly.
• One-Click Purchase: An advanced tactic, this completely removes the cart and allows the customer to instantly purchase products.
• Save Shopping Cart: A different approach where customers can save their chosen items for later, reducing pressure to buy immediately while keeping the items easily accessible.

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