What is Relevant Group Posting?

Relevant Group Posting is a marketing growth strategy that dates back to the early days of social media, during the rapid growth of platforms like Facebook and LinkedIn.

The central idea behind the practice is to locate groups on social media platforms that align with your company's product or service and share content within them.

Originally, this tactic was about fostering organic growth and engagement, making use of the high-density of potential customers within these groups. As time has gone on and algorithms have become more sophisticated, it's also become a way for businesses to navigate network-exclusive promotional rules and algorithms. This can help ensure organic and authentic reach of their content - something that's especially crucial when looking to increase website traffic.

Examples of Relevant Group Posting

1. A craft beer company might join different beer enthusiast groups on Facebook and share blogs about their brewing process or new releases.
2. A B2B SaaS company might join industry-specific LinkedIn groups and share articles from their blog discussing how to overcome common industry challenges.
3. An indie author might join book clubs on Facebook, posting excerpts from their latest novel and engaging with members.
4. An online course creator could share blog posts or promotional materials in LinkedIn groups dedicated to e-learning and professional development.
5. A fitness trainer could engage in health and wellness Facebook groups by offering free workout routines or nutritional tips.

Marketing Tactics Similar to Relevant Group Posting

• Social Listening: This involves tracking mentions of your brand, competitors, product, or relevant keywords across social media to gather insights and respond to customer needs.
• Content Marketing: This strategy also capitalizes on sharing valuable content, but often on your own platforms like blogs or websites, to attract and retain customers.
• Influencer Marketing: Building relationships with influencers to extend brand reach could be possible within these groups, as many of these people are often industry leaders with a significant following.
• Community Management: Managing and engaging with a community, be it your own or a third-party space like a Facebook group, shares the social engagement aspect of Relevant Group Posting.
• Guerilla Marketing: Although unconventional, like Relevant Group Posting, Guerilla Marketing also relies on being strategic and creative with minimal resources to get in front of your target audience.

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