What is Registration Source Onboarding?

Registration Source Onboarding is a marketing strategy which emphasizes modifying or varying the initial user experience regarding a product, depending upon where the user first learned of or engaged with the product.

It was introduced to deliver more personalized onboarding experiences for users, thereby leading to better user retention. To put it simply, you want the user's first impression of your product to be tailored ideally to their interest, and that interest might be influenced by from where they discovered you.

The need for this tactic sprung from the observation that users coming from different sources might have varying levels of familiarity with the product. It makes the user feel recognized, acknowledged, and makes them feel like the app or service has been designed specifically for them - hence leading to better retention. This marketing strategy focuses on creating immediate and relevant value for the user which in turn, increases the chances of their continued engagement.

Examples of Registration Source Onboarding

1. Social Media Source: Users coming from a social media ad may be presented with a simple overview tutorial. They might be more interested in visuals and some interactive features rather than lengthy descriptions.

2. Search Engine Source: Users who found the product through a Google search might be more knowledge-oriented. For them, an in-depth guide about the app features might be more appealing.

3. From a Review Site: Users signing up from review sites like Product Hunt or Capterra might already know about your product, thus requiring a less detailed, streamlined onboarding process.

4. Direct Website Visitors: For users who have directly visited your website, you might want to assume they’ve already navigated through your site, therefore you can recommend personalized features and give them a tailored onboarding guide based on their interests or activity on your site.

5. Referral: If a user comes through a referral link from a friend, they might need a mix of basic introduction and in-depth guide, combined with an emphasis on community or social features.

Marketing Tactics Similar to Registration Source Onboarding

1. User Segmentation: This involves dividing your user base into various segments based on specific criteria like demographics, usage, behavior, etc., to deliver more personalized experiences.

2. Contextual Onboarding: Tailoring the user's onboarding experience based on their needs at a given moment or circumstances.

3. Behavioral Retention: This involves keeping users engaged by delivering content and experiences based on their past behavior and preferences.

4. Personalized Marketing: This refers to tailoring marketing strategies based on individual customers' profiles and preferences.

Overall, these tactics revolve around the key idea of delivering a highly personalized product experience resulting in better user retention.

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