What is Referral Link In Invoice?

The marketing growth tactic "Referral Link In Invoice" aims to utilize a customer's network to promote your product and increase traffic to your site.

The concept is pretty simple - when a customer is given their bill, a link to your product's referral program is included, usually with some information about potential benefits if they share it with their network. This tries to create a sort of chain reaction, a viral loop, encouraging more and more people to share your product.

Over the years, businesses have understood the power of word-of-mouth marketing. It's not a new strategy, but the implementation of it via a referral link in an invoice is a more modern approach, taking advantage of technology and the online nature of many transactions. When your customers are about to pay, they're presented with a chance to save money on their next bill by referring others to your product. This presents a win-win scenario that helps in driving more traffic to your site while potentially reducing the cost of acquiring these new leads.

  1. A subscription-based meal kit service, before the invoice for the next month's box, includes a referral link offering $10 off the next invoice for every new subscriber they refer.
  2. An online clothing store could offer a 15% discount code on a future purchase when a referral link from their invoice is used by a new customer.
  3. A streaming service provider could offer a free month of service for every successful referral obtained through the referral link in the customer’s invoice.
  4. A health club or gym members are given a referral link in their monthly invoice, promising reduced fees for every friend they get to sign up.
  5. A lawn care service provides a referral link in the invoice. If a new customer signs up through that link, the original customer gets a discount on their future services.
  • Affiliate Marketing: A business model where you reward affiliates for each visitor or customer they bring in via their own marketing efforts.
  • Loyalty Programs: A marketing approach that rewards loyal customers for making habitual purchases. Often these rewards can take the form of discounts, freebies, or exclusive access to products.
  • Customer Advocacy Marketing: A strategy to convert contented customers into brand advocates who actively promote your products or services to their networks.
  • Referral Program: A systematic approach of incentivizing customers to share about your services or products with their network, often for some form of reward. While it's similar to the "Referral Link In Invoice" the rewards and mechanisms of sharing can vary.
  • Customer-based Marketing: Quite similar to Referral marketing, it leverages the power of the existing customer base to bring in new customers.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.