What is Qualaroo Lead Gen Survey?

Qualaroo Lead Gen Survey, as a marketing strategy, is a method used to turn online visitors into potential clients for your business.

It all began with Qualaroo's innovative approach to combine survey methods with marketing strategies toward effective lead generation. The concept is pretty straightforward: create a simple intervention, like a survey prompt on your website, prompting visitors to enter their email and sign up for updates and newsletters.

This survey essentially serves as a lead generation tool focusing on getting visitors to sign up for more information, thereby turning merely interested individuals into concrete possibilities for future business. However, the strategy doesn't have to be limited to only collection of emails. It can further be evolved into a more detailed survey asking visitors segmenting questions to better understand their needs and preferences. Ultimately, the email signup becomes a call to action (CTA), rounding off a customer conversion funnel. Considering that this method integrates smoothly with Salesforce, managing these leads becomes more orderly and efficient.

Examples of Qualaroo Lead Gen Survey

1. News Websites: A news portal may use the Qualaroo Lead Gen Survey to collect data on visitors' preferred content types. Surveys could be conducted segmenting the visitors based on interests in local news, international events, entertainment, or sports. Their emails could be captured at the end for future newsletters.

2. E-commerce Stores: An online store can use the tool to ask for feedback about user experience. Offering a discount code upon submitting the survey and entering their email would incentivize users to convert into leads.

3. Blogging Platforms: A blog may implement this tactic to engage readers by asking their preferences about different blog categories. Using these insights, they can send personalized newsletters and blog updates to readers who have signed up.

4. Educational Institutions: Schools or colleges who offer online courses can conduct surveys to assess the courses students are most interested in. On completion of the survey, students are asked to leave their email for future updates on their preferred course category.

5. Healthcare Platforms: An online healthcare provider could employ this strategy to analyze visitors' health concerns. By prompting the users to enter their email at the end, they can send personalized health tips and reminders.

Marketing Tactics Similar to Qualaroo Lead Gen Survey

• Drift Chatbots: Drift is a conversational marketing platform utilizing chatbots. Chats often end with the user leaving their email, similar to Qualaroo's method.

• Intercom Engagements: Intercom offers targeted communication with customers via in-app messaging and emails. Like Qualaroo, it aims to interact with the visitor and capture their contact details.

• Google Forms for Lead Gen: Google Forms can be used similarly to Qualaroo by businesses to capture more data about visitors, including their email for future communication.

• Typeform Surveys: Typeform is a digital form/survey builder aiming to build deeper connections with visitors by asking them detailed segmenting questions. It is used for lead generation in a similar manner to Qualaroo.

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