What is Publish Collections?

Publish Collections is an effective method of marketing that clusters your existing content into topically related groups.

This approach has evolved as a way to reignite engagement with earlier content but repackage it in a fresh and more relevant manner, targeting unique personas. The inception of this strategy traces back to earlier days of blogging and content marketing, when creators were looking for ways to recirculate older posts to drive traffic and user engagement.

The driving factor behind Publish Collections is creating renewed interest among your audience, directing them towards suitable content they may have missed or overlooked previously. It works by segmenting content into distinct themes and republishing these groups as new articles. The primary goal here is traffic: Drawing more people to your site by giving your pre-existing content a new life, essentially making the most of what you already have.

Examples of Publish Collections

1. A lifestyle blog that groups old posts about summer recipes, outdoor activities, and vacation tips into a collection themed around "Summer Fun."
2. An online clothing store bringing together past blog posts about autumn fashion trends into a single article labelled "Fall Fashion Recap."
3. A tech website compiling all their previous smartphone reviews under different collections like "Budget Smartphones", "Flagship Smartphones", and "Gaming Smartphones."
4. A finance blog bundling all investment advice posts into a separate collection called "Investment 101."
5. An educational portal gathering all early learning resources under a themed collection titled "Introduction to Learning Basics" for new learners and parents.

Marketing Tactics Similar to Publish Collections

• Content Recycling: This involves repurposing old content in new formats or platforms to reach a different audience set.
• Content Curation: It is the act of discovering, gathering, and presenting digital content surrounding specific subject matter.
• Content Clusters: This is a newer model where content is structured in a more deliberate manner around different pillar themes on a website.
• Evergreen Content: It refers to SEO content that remains fresh or relevant over a long period and keeps driving traffic.
• Thematic marketing: This strategy deeply integrates your communication efforts under a single, unified theme.

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