What is Post To Video Sites?

Posting to video sites is a classic digital marketing tactic, dating back to the inception of websites like YouTube and Vimeo.

These sites, buzzing with diverse users, presented an opportunity for businesses to reach a broader audience with interactive and engaging content. As technology advanced, social media platforms like Twitter and Facebook introduced their own video features, paving the way for marketers to use these mediums for further reach.

The concept of this tactic is straightforward but effective: development and distribution of video content on several popular video platforms. It covers a variety of video types, from explainer videos and ads to product walkthroughs and social video content. The overall goal is to bolster visibility and tap into a fresh audience pool in order to drive more traffic to the products or services being promoted.

Having a strong video content strategy can significantly contribute towards brand awareness and engagement. The visual and auditory elements of video can make complex information more digestible, thereby helping potential customers understand your product more succinctly. So, posting to video sites is a great way to increase viewership, interaction, and ultimately, drive more web traffic.

Examples of Post To Video Sites

  1. Tutorials or How-to videos: A tech company could post a series of video tutorials on how to use their software on YouTube, attracting potential users and directing them towards their website.
  2. Product Review or Unboxing videos: An e-commerce company might invite influencers to review or unbox their products on their YouTube or Instagram channels and ask them to provide a link to the product page.
  3. Webinars or Q&A sessions: Business consultants might host webinars or Q&A sessions on Vimeo, at the end of which they can guide viewers to their website for more resources.
  4. Promotional videos or ads: Businesses could leverage Twitter and Facebook’s native video clients to run short promotional videos or ads about upcoming products or special deals.

Marketing Tactics Similar to Post To Video Sites

  • Video Marketing: A more comprehensive term covering all strategies incorporating video content to engage with audiences and promote a company's product or service.
  • Viral Marketing: This involves creating content with high engagement potential to be widely shared across social channels.
  • Influencer Marketing: Collaborating with well-known personalities or influencers to promote your product on their channels, which could include video platforms.
  • Content Marketing: While this could include video, it's a broader term that encompasses all types of content (blogs, ebooks, infographics, podcasts, etc.), used to attract, engage, and convert a target audience.

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