What is Post Purchase Review?

Post purchase review originally stems from the customer-centred approach in marketing.

Over time, businesses realized they could get valuable insights by communicating with their customers after a transaction. This tactic, known as a post purchase review, is now regularly utilized in business, especially in the digital marketing scene.

It refers to the marketing strategy of reaching out to customers through email right after they have made a purchase with a request for their feedback. Customers love to be heard, and what better time to ask than when their experiences are fresh? Not only does it make customers feel valued, but it also provides the business with crucial information to drive improvements and growth.

When it comes to traffic intention in marketing, a post purchase review is truly a winner. Essentially, by encouraging reviews and feedback, businesses can increase customer engagement, establish stronger connections and, importantly, generate more website traffic.

Examples of Post Purchase Review

  1. A fashion retailer sending an email to a customer after they have purchased a dress, asking for their review. This feedback might then be showcased on the product page, which could motivate other potential customers to make a purchase.

  2. An e-commerce platform sending a notification to a buyer post purchase, prompting them to review the seller and the product, such as eBay does.

  3. A travel booking site emailing customers after their trip, asking them to review the hotel they stayed at. The reviews can then improve the decision-making process for future customers.

  4. A hardware store sends an email to a customer after they buy a tool, asking them to leave a review of their shopping experience. This can help the hardware store identify areas of the customer journey that may need improvement.

  5. A streaming service like Netflix or Hulu prompting users to rate the show or movie they just watched. These reviews can help these platforms tailor their content suggestions to the viewer's liking in the future.

Marketing Tactics Similar to Post Purchase Review

  1. Net Promoter Score (NPS): This is a customer loyalty and satisfaction measure, based on how likely customers are to recommend a business to a friend.

  2. Customer Feedback Surveys: This involves reaching out to customers at various stages in the consumer journey to obtain their suggestions, perceptions, and requirements.

  3. Social Listening: This entails monitoring online conversations, mentions, and reviews in order to gauge sentiment towards your brand and gain insight for improvement.

  4. User Generated Content (UGC): It's all about encouraging and incorporating customers' own content (such as images, testimonials, blogs) into your brand's marketing.

  5. Customer Testimonials: Understanding and sharing customer success stories can help build credibility and trust for your product or service.

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