What is Pokemon Go Lure?

Pokemon Go Lure is a growth marketing tactic that originated from the popular mobile game, Pokemon Go.

In the game, players use lures to attract more Pokemon to their location. The tactic involves using these lures to increase foot traffic to your store, and thereby boost in-store sales. Typically, food and beverage businesses benefit the most from this strategy.

The Pokemon Go Lure tactic is all about achieving traffic, in marketing terms. By increasing Pokemon activity around your shop for 30 minutes, you could attract Pokemon Go players, increasing traffic and potential sales. The investment is pretty minimal—just $0.99 for 1 lure. Think of it as a small investment for potentially significant returns in revenue and brand awareness.

Examples of Pokemon Go Lure

1. A small cafe by the beach can use a Pokemon Go Lure to draw players who are wandering around the area. As they flock to catch Pokemon, they might stop for a coffee or snack, increasing sales for the business.

2. A retail store in a mall could use lures to increase foot traffic during slow hours. This could lead to more customers and possibly an increase in sales while creating a fun, engaging shopping environment.

3. A local pizza parlor can use this tactic in conjunction with special promotions, like a discount for Pokemon Go players. This way, the lure doesn't just bring in foot traffic, but also directly encourages sales.

4. A bookshop can deploy a lure and organize a Pokemon Go-themed reading event, attracting families, and foster community interaction.

5. An art studio can use lures during art exhibitions to attract more visitors who can then appreciate and perhaps purchase the artworks displayed.

Marketing Tactics Similar to Pokemon Go Lure

• Geolocation Marketing: This involves targeting customers within a certain radius of your business location to point them towards your products or services.
• Mobile Marketing: This strategy targets consumers on their mobile devices. It could involve anything from a simple SMS to a comprehensive app marketing campaign.
• Experiential Marketing: Involves creating unique, interactive experiences to engage consumers, very much like the Pokemon Go Lure strategy. This could include AR/VR experiences, events, and interactive ad campaigns.
• Guerrilla Marketing: This unconventional marketing strategy involves surprise elements to create a social buzz. Just like with Pokemon Go Lures, the unexpected aspect grabs attention.
• Social Media Contests: These contests engage your audience by providing a chance to win something. They can work similarly to Pokemon Go Lures by encouraging consumer participation.

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