What is Pique Curiosity?

Pique Curiosity is a marketing growth strategy born from the knowledge of human psychology and our natural instinct to question and seek answers.

Used successfully in marketing since its inception; the technique has sustained its relevance through traditional and digital marketing eras.

This approach suggests that you reveal just enough engaging content to spark interest and make your audience want more. It's tied to the process of "conversion" where businesses aim to convert site visitors to actual customers or subscribers. When you pique curiosity, you're nudging your customer to delve deeper, leading them to see the value in providing their email or other contact detail in exchange for more insightful content.

Examples of Pique Curiosity

1. An online cooking blog can share a snippet of a unique recipe on their homepage and then invite visitors to subscribe to their newsletter for full access.

2. A software product company can give a brief preview of their new feature on their homepage and ask users to sign up for a full demo.

3. A digital news outlet can present the headline and a captivating lead to an exclusive story, then invite readers to sign up for full access.

4. A research firm can share key findings of a groundbreaking study, and encourage visitors to provide their email in exchange for the detailed report.

5. An e-commerce clothing store can preview a part of their next season's collection and ask visitors to subscribe to be the first to shop the new line.

Marketing Tactics Similar to Pique Curiosity

• Teaser Marketing: This is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise significant event.
• Exclusive Content: A tactic where businesses offer unique, exclusive content to those who subscribe or become members.
• Lead Generation: The action or process of identifying and cultivating potential customers for a business's products or services, often using tactics like Pique Curiosity.
• Content Gating: A tactic where you place some of your most valuable content behind an opt-in form, encouraging visitors to exchange their contact information for access.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.