What is Pinned Twitter Lead Card?

The Pinned Twitter Lead Card originated in the ever-evolving space of social media marketing.

As Twitter grew more popular as an advertising platform, they introduced Twitter Cards. As a more advanced feature of this, the Pinned Twitter Lead Card concept surfaced. Designed for savvy marketers, a Lead Card became an effective way to grow an email subscriber list by turning a social media audience into potential leads.

The Pinned Twitter Lead Card is a special tweet that resides at the top of your Twitter profile, essentially pinned there for all to see as soon as they stumble upon your account. You create this card in a tool such as Mailchimp, inject it into your Twitter Ads account, and attach it to a tweet. With proper integration, the card collects email signups from interested Twitter users and moves them directly to your Mailchimp subscriber list. The reason this tactic yields high conversions is it leverages social media traffic and turns it into potential customers.

Examples of Pinned Twitter Lead Card

  1. Online Course Promotion: An online education platform can use a Pinned Twitter Lead Card to capture emails of potential students by giving them a sneak peek of a new course through the card.

  2. Newsletter Signup: A news outlet could streamline email newsletter signups by allowing Twitter users to sign up directly via a Pinned Twitter Lead Card on their profile.

  3. Product Launch: A tech startup could place a Pinned Twitter Lead Card on their profile to collect emails of those interested in learning about an upcoming product launch.

  4. Event Registration: An event organizer can utilize a Pinned Twitter Lead Card to encourage Twitter followers to register for an upcoming webinar or conference by leaving their email address.

  5. E-commerce Discounts: An e-commerce brand could use a Pinned Twitter Lead Card to encourage its Twitter followers to leave their email addresses in exchange for exclusive discount codes.

Marketing Tactics Similar to Pinned Twitter Lead Card

  • Facebook Lead Ads: These serve the same purpose as Twitter Lead Cards but function on Facebook instead. These ads offer users something valuable, like a downloadable guide, in return for their contact information.

  • Linkedin Lead Gen Forms: As with Twitter and Facebook, LinkedIn also has a similar concept— LinkedIn Lead Gen Forms allow you to collect leads directly within LinkedIn sponsored content campaigns.

  • Instagram Lead Ads: Instagram also enables marketers to capture leads using Lead Ads on the platform. These ads are primarily for mobile users, capturing their information as they scroll through their feed.

  • Mailchimp Landing Pages: Another relative method, Mailchimp landing pages can be designed to capture leads with enticing CTAs, typically used in email campaigns.

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