What is Personal Vs. Generic Page?

The term "Personal Vs.

Generic Page" represents a strategic marketing tactic related to website conversions. The concept started gaining popularity with the advent of data analytics and the ability to understand user behavior and preferences in detail. It's about creating quality landing pages that are highly personalized and relevant to the target audience, as opposed to generic ones that cater to a broad and diverse audience. The main reason this tactic is effective is its acknowledgment of different audience preferences and the key role this plays in driving conversions.

A well-crafted, personalized page can mirror the marketing message presented in the accompanying ad, creating a cohesive narrative that connects with the viewer. For example, if the ad is about a webinar, the landing page should lead users to a webinar signup page. This tactic is vital for effective conversion because highly personalized content makes visitors feel understood and encourages them to take the desired action.

Examples of Personal Vs. Generic Page

1. E-commerce stores: A personalized page will display products relevant to the user's interest and previous browsing history, which can lead to increased purchase conversions.

2. Webinars or Online Courses: An ad for a specific webinar or online course should lead to a sign-up page for that particular event, rather than a generic overview of all the courses available.

3. Email Marketing: If you're promoting a specific offer in an email, make sure the accompanying link leads the subscriber to a landing page tailored to that offer, not to only your home page.

4. Social Media Campaigns: If you run a campaign about a new product on social media, anyone clicking the ad should land on a page detailing the product, rather than your organization's generic homepage.

5. SEO targeted landing pages: A page optimized for a particular set of keywords should be completely relevant to the search term, increasing the chance of conversions from organic traffic.

Marketing Tactics Similar to Personal Vs. Generic Page

• Segmented Email Campaigns: This involves sending highly targeted emails to different segments of an email list, based on their unique characteristics and behaviors. Like the personalized page, this contributes towards more effective engagement.
• Targeted Ads: These are ads that specifically target a certain demographic or interest group, mirroring the purpose behind the personalized page - to relate more directly to a specific audience and increase conversions.
• Retargeting/Remarketing: This involves showing tailored ads to users based on their previous online activity- it is another approach to providing a personalized user experience.
• Website Personalization: Like personalized page, website personalization involves using specific insights about a visitor's preferences or behavior to serve them content customized to their needs and interests.

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