What is Personal Sales Email Drip?

A Personal Sales Email Drip refers to a highly strategic marketing approach that leverages modern automation tools.

With this method, businesses send automated emails that appear as if they originate from a personal account. This tactic dates back to the mid-2000s when automation revolutionized the marketing landscape, giving businesses the ability to schedule and sequence emails over a specified period.

The purpose of a Personal Sales Email Drip is to facilitate better conversions. It's good because it creates an illusion of one-to-one interaction, which can build trust and rapport with potential customers—boosting the chances of them engaging with your brand. It's a smart move of combining the efficiency of automation with the warmth of personal, human touch.

Examples of Personal Sales Email Drip

1. A fitness trainer might use personal sales email drips to send weekly workout tips, nutritional advice, and personal progress reports to potential clients to entice them to sign up for personal training.

2. Real estate agents could use personal sales email drips to send homebuyers new property listings that match their preferences, area news, or mortgage advice to keep them engaged and persuade them into closing a deal.

3. SaaS companies might employ personal sales email drips to inform potential customers on how to maximize the benefits of their software with tips, upcoming features announcements and special price bonuses to stimulate them into becoming paid users.

4. An online retailer could use this tactic to send personalized product recommendations, discount codes, or shopping cart reminders to customers, thereby encouraging them to finalize their purchases.

5. Career consultants could utilize personal sales email drips to provide job seekers with resume tips, job market insights, and invitation to webinars to prompt them into availing their services.

Marketing Tactics Similar to Personal Sales Email Drip

1. Sales Funnel Nurturing: This involves guiding potential customers through a series of interactions aimed at establishing trust and ultimately leading to a sale. It's similar to a personal sales email drip, but can also incorporate other mediums like social media or blog posts.

2. Retargeting Campaigns: These are tactics employed to re-engage potential customers who have already demonstrated interest in your products or services, similar to a personal sales email drip but often leveraging advertising platforms rather than email.

3. Customer Relationship Management (CRM): A strategy for managing and improving relationships with customers—email drip campaigns are often part of a larger CRM strategy.

4. Multi-touch Campaigns: These are marketing campaigns that involve reaching out to potential customers across multiple different platforms and mediums—it's an omnichannel approach that can often include tactics like personal sales email drips.

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