What is Page Lede?

Page Lede is a highly effective growth marketing tactic whose roots can be traced back to an era of print media.

Newspapers used an engaging first paragraph, or "lede", to attract readers and keep them going through the entire story. Apply this same principle to digital platforms, you get the concept of Page Lede – a tool to improve online engagement and conversions.

It’s all about crafting the beginning part of your landing page in such a way that it quickly grasps the attention of visitors, thereby boosting the chance of conversion. This could be accomplished by highlighting special attributes of your product, showcasing an up-to-date testimonial, or demonstrating formidable stats that underline your product's worth. By putting compelling text and visuals above the fold of your landing page, you directly present your product's merits to new visitors, which could lead to an increase in conversions. This tactic is particularly valuable when you're focusing on boosting conversion rates.

Examples of Page Lede

1. A tech company could introduce its software by highlighting a feature that helps users save time, emphasizing user-friendly design, and adding impressive reviews from established businesses.

2. An online clothing store may showcase its best-sellers or a new line of eco-friendly products at the top of their landing page with high-quality images and compelling descriptions to draw in potential customers.

3. A fitness brand might use striking before-and-after photos and impactful testimonials as their page lede to lure potential customers.

4. An educational platform can spotlight some compelling statistics about the improvements students saw after using their learning tools accompanied with a short, compelling testimonial from a successful alumnus.

5. A non-profit organization could lead their landing page with a heartfelt story of impact, an impressive statistic of lives improved, or a powerful endorsement from a public figure.

Marketing Tactics Similar to Page Lede

1. Hero Image: A large web banner image, typically placed front and center on a web page, aiming at delivering a snapshot of what the brand stands for.

2. Call to Action (CTA): A marketing strategy that uses engaging language to motivate a potential customer to take a specific action, such as "Buy Now" or "Sign Up".

3. Value Proposition: A promise of value to be delivered and the primary reason a prospect should buy from you. Just like a Page Lede, it's a tool to attract customers from the first engagement.

4. Above the Fold Content: This refers to the portion of a webpage that is visible without scrolling. It's crucial in grabbing user's attention, just like a Page Lede.

5. Eye-Catching Headline: A method to attract the reader's attention with an engaging title. It works similarly to the Page Lede by keeping the readers engaged.

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