What is Page Hero Image?

The term "Page Hero Image" hails from the world of website design and online marketing.

Essentially, it's a large, prominent image placed at the top of a webpage, often on a landing page, designed to capture attention and deliver a powerful message on a first visit. Known for their conversion power, these images have been part of the web design toolkit since the early 2000s when high-resolution displays became more commonplace and the internet speeds improved enough to handle larger, more intricate graphics.

The primary goal of a Page Hero Image is to quickly and visually convey the purpose of your product or service. It sets the stage, creating an immediate impression and mood that can intrigue, inform, and invite your audience to explore further. When used properly, this image can significantly affect your conversion rate, which refers to the percentage of visitors that transform from mere browsers to engaged users or customers. Multiple versions of this image can be experimented with (A/B testing) to identify which image most effectively improves conversions.

Examples of Page Hero Image

1. An online bookstore could use a high-resolution picture of a cozy reading nook as its hero image, implying that their books can contribute to such relaxing and enjoyable moments.

2. A digital marketing agency might utilize a hero image showing a thriving team in a brainstorming session, suggesting their collaborative and inventive approach to servicing clients.

3. An adventure travel company could display a breathtaking mountain landscape as the hero image, enticing potential customers with the promise of thrilling experiences.

4. Software companies often go for more abstract hero images, like dynamic visuals or animations that encapsulates the essence of how their software simplifies a complex process.

5. A gourmet bakery might have a hero image that shows a delicious and delicately assembled pastry, along with a compelling tagline, making the visitor's mouth water and craving for their offerings.

Marketing Tactics Similar to Page Hero Image

• Value Proposition: A brief statement that explains the benefits of your product, why you're different, and why customers should choose you.
• A/B Testing: Testing two versions of a webpage or other marketing asset to determine which performs better.
• Landing Page Optimization: Process of improving elements on a website to increase conversions.
• Above the Fold Content: Content that appears on the screen without having to scroll down, usually designed for quick impact and often features hero images.

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