What is One Column Layout?

The one column layout is a design tactic used primarily on landing pages.

This simple, focused layout directs visitors smoothly from the top of the page to the bottom, avoiding information overload. It draws the eye in a straight path, eliminating distractions typically found in sidebars or secondary columns, and directing people straight to the page's call to action (CTA).

This tactic has been a part of web design for a long time due to its simplicity and effectiveness. It has been adopted widely as the internet grew and the competition for user attention escalated. In terms of retention, the one column layout provides a seamless user experience that keeps visitors engaged without overwhelming them, hence they are more likely to stay, interact, and respond to the CTA.

Examples of One Column Layout

1. E-commerce websites use this design: The simple, linear design of the one column layout helps highlight products and guide visitors to the 'Add to Cart' button without diversion.

2. Email newsletters may employ a one column layout: The content is presented in a single column across the length of the email to make it easy for subscribers to read and engage with the content while being led to the CTA.

3. Blogs or news outlets often use a one column layout on their articles: It helps visitors focus on the text without getting distracted by multiple sidebars, generally leading them to the comment section or sharing buttons at the end.

4. Online portfolios or resumes embrace the one column layout: This streamlined layout allows the viewers to focus on the individual's skills, experience, and the 'Contact' button at the bottom.

5. Landing pages for app downloads: Many app developers use a one-column layout to guide visitors from app features to an 'Install' or 'Download' button at the end.

Marketing Tactics Similar to One Column Layout

• Minimalist Design: This eliminates unnecessary elements to focus on essential content, creating a clean, simple user experience much like a one column layout.

• F-Pattern Design: This refers to the natural path that a user's eyes follow when viewing a web page. Also a way of organizing website content like the one column layout.

• Above the Fold: Ensuring your CTA or other critical info is immediately visible when someone lands on the page, similar to how a one-column layout guides the eye directly to the main content and CTA.

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