What is Notify Featured Influencers?

The practice of "Notify Featured Influencers" is not a new one in the digital marketing arena.

This concept goes back to the early days of the internet when the integrity of information began to prevail and the impact of social influence became quite clear. It primarily involves reaching out to key influencers whose content, quotes or references you have featured in your own content to let them know.

Taking a closer look at the tactic of notifying featured influencers, it is a simple, yet powerful strategy employed by many marketers to boost their content's reach. By spotlighting influencers in your content, you subtly encourage them to share your content, primarily to their followers. Understandably, this directly impacts traffic influx, lending traction to your content by leveraging the influencers' established audience bases. The organic traffic provided from a simple share by an influencer can significantly improve the visibility and reach of your content.

  1. Let's say you're running a health and wellness blog. You decide to write an article featuring advice from top nutritionists and you include a quote from a well-known nutritionist. After publishing the article, you can send a friendly note to that nutritionist notifying them of the mention.

  2. Suppose you're managing marketing for a startup tech company. You write a blog post about the top technological advancements and include insights from a respected tech guru. Being mentioned in your blog post, that guru might feel inclined to share your content with his followers.

  3. Perhaps, you had a recent podcast featuring a guest speaker who is prominent in your industry. Instead of just posting the podcast, consider sending your guest speaker an email with a link to the podcast and a request for them to share it.

  4. In scenario four, you are a lifestyle vlogger who recently did a roundup of your favourite products, one product being from a certain high-profile brand. If you notify that brand about the feature in your video, they might reshare your content on their social media platforms.

  5. Finally, imagine you are a fashion columnist reviewing summer wear. Including clothes from top-tier fashion influencers in your post and subsequently informing them about their feature could lead to more exposure for your blog post.

  • Link Building - This involves getting other sites to link back to your website, enhancing your website's authority and traffic.

  • Mentions on Social Media - This tactic involves sharing content on social media and tagging influencers or businesses to gain their attention and possible repost.

  • Influencer Marketing - This refers to a marketing strategy that targets key leaders to drive your brand's message to a larger market.

  • Guest Blogging - This tactic involves writing posts to be published on another company or individual's blog, helping to build relationships, authority, and links.

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