What is New & Trending Email?

A New & Trending Email is a specific form of messaging that marketers use to inform users of the latest happenings on their platform.

This sort of communication helps in keeping users updated about what's fresh and popular, creating a sense of intrigue and excitement. The intention is to attract inactive users, encourage them off the fence, and boost active user engagements on the platform.

The concept of sending "New & Trending" emails began gaining momentum with the advent of digital marketing. Throughout this period, marketing strategies have constantly evolved to better engage with users, adapt to changing customer behavior, and build a lasting relationship. As part of these evolutionary steps, marketers recognized the role that frequent, relevant, and engaging communication plays in retaining users. Hence, "New & Trending Email" has become a sustainable and prevalent practice in the retention strategy of many organizations.

Indeed, when your aim is retention, a New & Trending Email can be incredibly beneficial. It keeps the communication line open between the business and its users, making them feel valued and engaged. This way, it helps reduce the chances of customers falling off, improving long-term user retention rates.

  1. A popular online fashion retailer regularly engages with their customers by sending an email about the latest clothing trends and the new additions to their product line.

  2. A streaming service platform uses this tactic by sending a monthly newsletter to its users, featuring new and trending movies and series on their platform.

  3. A digital news publisher can send daily or weekly emails to its subscribers, highlighting the most relevant news stories or the most viewed articles.

  4. An app-based food delivery service could use New & Trending Emails to inform its users about new restaurant partnerships, trending dishes, or promotional offers.

  5. A SaaS company sends monthly emails to their clients, informing them about new features or updates on their platform that could simplify their work processes.

  • Drip Campaigns: These are automated email sets, that are sent out based on predefined time intervals or user actions. They aim to nurture leads or keep users engaged.
  • Welcome Emails: These are emails sent to new users or customers as an initial engagement step. They create a positive first impression and can help in user onboarding.
  • Re-engagement Emails: These emails are designed to re-attract users who have become dormant or less active. They often contain special offers or new features that a user might find interesting.
  • Behavioural Emails: Sent based on users' behaviors or actions within the platform, these personal and timely emails increase user engagement and conversion.

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