What is Narrow Audience?

In marketing, the concept of a "Narrow Audience" has seen evolution with time.

It was initially a broad attempt to reach as many people as possible. Over time, businesses started recognizing that it was more effective to laser-focus their efforts on groups likely to be interested in their products or services, hence the birth of the "Narrow Audience" tactic.

A Narrow Audience can be best described as homing in on people within your audience who are most likely to be interested in what you're offering. This tactic narrows down the broader audience by adding a focused layer of parameters, essentially targeting the right demographic. The aim is to typically have an audience size of around a million people. This approach improves your chances of conversion - an essential objective when your goal is Traffic.

Examples of Narrow Audience

1. A sports apparel brand might narrow down their audience to people within a specific age group who have shown interest in sports, visited fitness-related websites or apps, or made previous purchases in a related niche.

2. A vegan restaurant promoting its new menu might choose to target an audience who follow vegan influencers, participated in vegan forums, or have earlier browsed vegan recipes online.

3. An online course provider might narrow down their audience to people who have previously engaged with educational content, visited career development websites, or are part of relevant professional groups on social media.

4. A luxury brand might aim for a narrow audience comprised of individuals in higher income brackets, who follow luxury influencers, or have shown prior interest in premium products.

5. A company selling baby products might want to reach a narrow audience of new or expecting parents who have looked for baby products or advice online.

Marketing Tactics Similar to Narrow Audience

• Demographic Targeting - This involves focusing on customers based on demographic variables like age, ethnicity, education level, or income.
• Behavioral Segmentation - This tactic revolves around a customer's actions, browsing patterns, or purchasing behavior.
• Interest-Based Targeting – It targets audience based on their interests, hobbies or passion points.
• Geo-Targeting – This strategy hones in on potential customers based on their geographical location.
• Psychographic Segmentation - This approach differentiates your audience based on personal traits, lifestyles, or social class.

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