What is Mentioned In Post That's Liked?

The marketing growth tactic, Mentioned In Post That's Liked, is not a recent phenomenon, but the digital age has made its execution much more streamlined and effective.

The origins of this tactic can be traced back to the period when businesses recognized the imperative role of customer engagement for business growth. Over time, as communication became more interactive with the advent of digital media, this retention strategy evolved.

Today, Mentioned In Post That's Liked is a retention strategy wherein a user is sent a notification when a post they are mentioned in gets liked. The logic is simple but powerful. It's all about reminding the customer or user about the value they derive from engaging with your platform. It's a business’s savvy way of saying, 'Hey, something you're involved in is gaining traction. Why not check it out?' It's a very effective method to bring back inactive users and maintain the engagement of regular ones.

Examples of Mentioned In Post That's Liked

  1. Social media platforms like Facebook use this tactic regularly. When your friend likes a post in which you're mentioned, you get a notification which consequently drives you back to the platform.
  2. A company blog can also utilize this strategy. If a reader's comment receives a like or reply, they can be notified, encouraging their return and further interaction.
  3. For an e-commerce website, if a user’s review or query is liked or addressed, they can receive a notification, creating further opportunity for engagement.
  4. Professional networking platforms such as LinkedIn notify users when their posts or comments in group discussions are liked or responded to.
  5. Online cooking communities often notify a user when their recipe or tip mentioned in a forum discussion receives a like or comment.

Marketing Tactics Similar to Mentioned In Post That's Liked

  • Push Notifications: These are direct messages sent to a user's device even when they are not currently active on the platform. Serving as a recall factor, they are instrumental in driving user engagement.
  • Email Marketing: A tried-and-tested strategy to increase customer retention, email marketing shares relevant updates, offers, and news with users to bring them back to the service or product.
  • Retargeting Ads: Retargeting aims to reach out to users who have previously interacted with your platform or brand. The goal is to incite renewed interest and drive them back to your product or service.
  • In-App Messages: These are messages that users receive while they are active within an application. They serve to enhance user experience and engagement.
  • Loyalty Programs: A strategy to incentivize customer return and repeated business by offering benefits for loyalty.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.