What is Manually Export From Platform?

The marketing tactic, Manually Export From Platform, has roots in the rise of online platforms - such as Etsy, LinkedIn, and Shopify - which host communities for selling products or services, or even acquiring new users.

Marketers realized the value of these platforms as a rich source of potential contacts for their marketing campaigns. As such, the practice of manually exporting emails or contact information from these platforms to be used in independent email service providers began.

Manually exporting from platform entails drawing out contact details from one platform where you interact and engage with customers, and transferring them to your preferred email service provider. This could be from a range of platforms, including social networking sites, online marketplaces, or even contact lists like Gmail. Given its positioning under the "Conversion" category, the primary intention of this step is to convert these contacts into regular customers or subscribers.

The core advantage of this tactic lies in the quality of leads - subscribers you gain this way are likely to be more responsive to your marketing, having previously interacted with your platform, thereby improving conversion rates. However, due care must be taken in alerting the contacts about the source of your email, to ensure transparency and avert high unsubscribe rates.

Examples of Manually Export From Platform

1. If you're a merchant on Etsy selling handmade jewelry, you can manually export the contacts of your customers and use this list in MailChimp for your future marketing campaigns.
2. A professional trainer could extract contacts from their LinkedIn connections and import them into their newsletter service for weekly training tips.
3. An online bookstore can migrate their customer emails from Shopify, to target them with personalized book recommendations via emails.
4. A boutique owner can export their Gmail contacts accrued from customer inquiries and feed this into an email campaign promoting their new collection.
5. An Ebay vendor can extract contact info of their customers and transition this to a targeted marketing drive on Constant Contact.

Marketing Tactics Similar to Manually Export From Platform

• List Building: This involves creating a list of potential or current customers for email marketing purposes. It's similar to manually exporting as it involves gathering contacts but differs on the source of data.

• Lead Generation: Lead generation involves techniques to attract and convert strangers or prospects into someone who has indicated interest in your company's product or services. It's somewhat related as the final aim is conversion.

• CRM Integration: This process links up your contact management tool with other systems for a unified view of customer interaction, which can aid in targeted marketing and thus, better conversion rates.

• Data Mining: Data mining involves gleaning valuable insights from large data sets. It echoes the tactic of manually exporting from platforms insofar as it leverages data for gaining qualified subscribers.

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