What is LinkedIn Lead Ads?

LinkedIn Lead Ads came into play when LinkedIn introduced a new system called "Lead Gen Forms."

This system allows businesses to run ads on LinkedIn, reminiscent of Facebook's lead ads. A lead ad is like a fishing net for potential customers, where businesses put out an enticing ad and interested LinkedIn users can click on it to learn more.

What sets LinkedIn Lead Ads apart is its simplicity. With these ads, when LinkedIn's nearly 500 million users - including professionals and business decision-makers - click on an ad, an in-app form automatically populates with their profile information. They can then easily submit this form without having to manually type in their details. The purpose of LinkedIn Lead Ads, particularly under the "Traffic" category, is to increase the flow of potential customers (or leads) towards a company's product or service.

Examples of LinkedIn Lead Ads

  1. Imagine a company offering professional development webinars. They might use a LinkedIn Lead Ad to promote a free webinar, with professionals providing their details in exchange for access.

  2. A tech startup could run a LinkedIn Lead Ad campaign to offer a demo or free trial of their product. People interested in their solution would simply click the ad and their details would be auto-filled for the company to reach out.

  3. Consulting firms could use LinkedIn Lead Ads to offer whitepapers or research reports. By clicking the ad and submitting their information, LinkedIn users get access to valuable industry insights.

  4. A university or school could advertise its online programs using LinkedIn Lead Ads. Potential students would provide their contact details to receive more information about admissions.

  5. An HR tech company might use a LinkedIn Lead Ad to promote a free demo or trial period of its software to HR professionals and decision-makers available on LinkedIn.

Marketing Tactics Similar to LinkedIn Lead Ads

  • Facebook Lead Ads: Similar to LinkedIn Lead Ads, these ads launched on Facebook use the automatically filled form feature to generate leads.

  • Google Ads (PPC): Potentially the related term with the farthest reach, Google Ads operates on a pay-per-click basis, where advertisers pay for every click their ad receives.

  • CPC Marketing: Short for Cost Per Click, this similar tactic involves advertisers paying a fee each time one of their ads is clicked on.

  • B2B Marketing: Relating to the interaction between businesses, B2B Marketing is a tactic used by companies serving other businesses, much like how LinkedIn Lead Ads are often used.

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