What is Like Video CTA?

The "Like Video CTA" or Call to Action, has its origins in the rising prominence of video content on platforms like YouTube and other social media sites.

This technique encourages viewers to actively engage with the video content by pressing the 'like' button. Initially, this was a spontaneous action taken by viewers who appreciated the content. Over time, creators found out that directly urging viewers to 'like' their videos resulted in a clear uptick in engagement.

This encouragement or reminder from the video creator for viewers to 'like' their video is what we refer to as a "Like Video CTA". The value of the Like Video CTA lies in its simplicity and impact on increasing the visibility of the video content. Since the success of a video largely depends on its reach and visibility, and these metrics are deeply influenced by the number of likes, the tactic of prompting your audience to 'like' your video becomes instrumental in driving traffic.

Examples of Like Video CTA

  1. In a cooking tutorial video, the creator could remind viewers to like the video if they found the recipe easy and appealing.
  2. In a tech gadget review, the reviewer can ask viewers to hit 'like' if they found the insights useful or agree with the assessment.
  3. An educational channel can encourage students to like the video if they understood the lesson or appreciated the teaching style.
  4. A fitness vlogger can remind their audience to like the video if they enjoyed the workout or found the tips helpful.
  5. A travel blogger would prompt viewers to hit 'like' if the audience enjoyed exploring the place with them.

Marketing Tactics Similar to Like Video CTA

  • Subscribe CTA: This is a common tactic used in video content where the creators urge viewers to subscribe to their channel for future updates.
  • Share Video CTA: Here, viewers are encouraged to share the video on their own social media platforms to increase its reach.
  • Comment CTA: This is used to increase viewer interaction. Creators may ask a question and encourage viewers to respond in the comments.
  • Notification Bell CTA: On platforms like YouTube, creators often remind viewers to click on the notification bell to receive instant notifications when new content is posted.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.