What is Left Side CTA Landing Page?

The practice of placing a call to action (CTA) on the left side of a landing page has been around for quite a while, perhaps even since the initiation of digital marketing.

Modern landing page design has roots that reach back to the beginning of the internet when pages were simpler, and information was often organized to flow from left to right, matching reading patterns in Western cultures. Over time, people have started experimenting with the placement of the all-important CTA, as they realize its role in conversion rates.

When we talk about a Left Side CTA Landing Page, we're referring to the strategic placement of the call to action on the left-hand side of the webpage. This is done to enhance its visibility, aiming to grab attention and encourage visitors to respond, for example, by clicking a button, filling a form, or making a purchase. The "conversion" here refers to turning a visitor into a customer, or any desired objective of the webpage. The tactic is designed to make the CTA immediately visible, even on varying screen sizes, thereby increasing the chances of users interacting with it and ultimately enhancing conversion rates.

Examples of Left Side CTA Landing Page

  1. Subscription Form: On a blog website, the "Subscribe Now" CTA could be placed on the left side, making it easy for users to spot and subscribe to the blog.
  2. App Download: An app's landing page could feature the "Download Now" CTA button on the left, encouraging visitors to install the application right away.
  3. Online Store: An online clothing store could use a left-side "Buy Now" button on their landing page, enticing visitors to start their shopping experience immediately.
  4. Non-Profit: A non-profit organization might place their "Donate Now" button on the left of their homepage, enticing potential donors to quickly contribute.
  5. Webinar Registration: The webinar registration page could feature a "Sign Up now" button on the left, enhancing the rate of user registration.

Marketing Tactics Similar to Left Side CTA Landing Page

  1. Above the Fold Content: This refers to placing the most important information or actionable items in the top-half section of a webpage that's immediately visible without scrolling. Like the left-side CTA, this also improves the chances of user interaction.
  2. Right Side CTA Landing Page: This is essentially the opposite of the Left Side CTA Landing Page, where the call to action is placed on the right side. It is useful for cultures or languages read from right to left.
  3. Pop Up CTA: This involves displaying the CTA as a popup on the screen. The sudden, attention-grabbing nature of a popup can help drive conversions.
  4. Sticky CTA Button: A sticky CTA remains visible and in a constant location as users scroll through a site, leading to increased visibility and conversion chances.

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