What is Last Updated Vs Published On?

The concept of "Last Updated Vs Published On" has a significant presence in modern content marketing.

This tactic, having roots in the early days of blogging, highlights the importance of freshening up your content with updates, instead of generating something entirely new every time. This is about looking at your blogs not as single-use items, but as evolving entities.

The idea is simple yet effective - instead of creating a new piece of content on familiar topics, you enhance old ones with new insights, trends, and directions. Why do this? Primarily, it's beneficial for traffic - refreshing content can increase visibility in search engines and encourage more shares. It's about capitalizing on past efforts and making them continuously valuable.

Examples of Last Updated Vs Published On

  1. Travel Blogging: A travel blogger may revisit and update a blog post about the top tourist destinations every year, incorporating new spots, updating information about existing ones, and deleting those no longer relevant.

  2. Tech Blogs: A technology writer may update their smartphone review post after the manufacturer releases an update or new feature. This ensures the information is always current and provides fresh relevance to the blog.

  3. Finance Websites: Finance-centric blogs could periodically update their content on "Best Investments," factoring in recent market trends, shifts, and events leading to material impact.

  4. Education Sites: An education website may update their study material frequently based on new additions in the syllabus or any changes in exam patterns.

  5. Health and Wellness Blogs: A fitness blogger could revamp their workout routine guide with the latest fitness trends and scholarly research, ensuring readers always get the most effective tips.

Marketing Tactics Similar to Last Updated Vs Published On

  1. Content Recycling: Similar to updating previous blogs, this tactic involves reusing old content in a new format like infographics, YouTube videos, etc.

  2. Evergreen Content: This strategy focuses on creating content that remains relevant over time - these pieces are often updated regularly to maintain their accuracy.

  3. SEO Optimization: This involves updating your older content with more relevant keywords, new information, and improving readability or user experience to rank better in search results.

Each of these tactics, like the "Last Updated Vs Published On" approach, emphasizes the importance of leveraging and continually improving existing content for ongoing value, rather than constantly starting from scratch.

Link to this page

If you share this content in your blog post or email newsletter, you can use the tool below to quickly copy and paste the link.